原文标题：
Google plans privacy change similar to Apple’s, which wiped $230 billion off
Facebook’s market cap
原文连结：
https://www.cnbc.com/2022/02/16/google-plans-android-privacy-change-similar
-to-apples.html
发布时间：2022/02/16
原文内容：
Google on Wednesday announced it’s adopting new privacy restrictions that
will cut tracking across apps on its Android devices, following a similar
move made by Apple last year that upended several firms’ advertising
practices.
Google said it’s developing new privacy-focused replacements for its
advertising ID, a unique string of characters that identifies the user’s
device. The digital IDs in smartphones often help ad-tech companies track and
share information about consumers.
The changes could impact big companies that have relied on tracking users
across apps, like Facebook-parent Meta. Apple’s tweaks hit Meta particularly
hard, for example. Meta said earlier this month Apple’s privacy changes will
decrease the social media company’s sales this year by about $10 billion.
That news contributed to wiping $232 billion from the company’s market cap
in a single day, eventually pushing the company’s below $600 billion. Meta
was worth more than $1 trillion back in June 2021.
But while Meta fought against Apple’s changes, it seems supportive of the
way Google plans to implement its privacy tweaks.
“Encouraging to see this long-term, collaborative approach to
privacy-protective personalized advertising from Google,” Graham Mudd, vice
president of product marketing, ads and business at Facebook said on Twitter.
“We look forward to continued work with them and the industry on
privacy-enhancing tech through industry groups.”
Google said it will continue to support the current identifiers for the next
two years, which means other companies have time to implement changes.
Apple was criticized by Facebook and other companies for rolling out its App
Tracking Transparency feature, which reduces targeting capabilities by
limiting advertisers from accessing an iPhone user identifier. With that
change, users were given a pop-up window that let them block apps from
tracking their data for advertising purposes.
Google criticized Apple’s approach in its blog post without naming the
company.
〃We realize that other platforms have taken a different approach to ads
privacy, bluntly restricting existing technologies used by developers and
advertisers,” Google Android vice president of product management, security
and privacy, Anthony Chavez, wrote in a blog post. “We believe that —
without first providing a privacy-preserving alternative path — such
approaches can be ineffective and lead to worse outcomes for user privacy and
developer businesses.”
Focusing on privacy practices could help the tech giant get ahead of
regulatory issues as lawmakers and consumers become more aware and concerned
of their personal data. The company said it would work closely with
regulators.
不负责机器翻译
谷歌周三宣布，它将采用新的隐私限制，这将减少对其Android设备上应用程式之间的跟
踪，此前苹果公司去年采取了类似举措，颠覆了几家公司的广告做法。
谷歌表示，它正在为其广告ID开发新的以隐私为中心的替代品，广告ID是识别用户设备的
唯一字符字串。智能手机中的数位身份证通常可以帮助广告技术公司跟踪和共用有关消费
者的资讯。
这些变化可能会影响那些依赖跨应用跟踪使用者的大公司，比如Facebook母公司Meta。例
如，苹果的调整对Meta的打击尤其严重。Meta本月早些时候表示，苹果的隐私变化将使这
家社交媒体公司的销售额减少约100亿美元。这一消息导致该公司在一天内从其市值中抹
去了2320亿美元，最终将该公司的市值推低至6000亿美元以下。Meta在2021年6月的价值
超过1万亿美元。
但是，尽管Meta反对苹果的改变，但它似乎支援谷歌计划实施其隐私调整的方式。
"令人鼓舞的是，看到谷歌对隐私保护个性化广告采取这种长期的协作方式，"Facebook产
品营销，广告和业务副总裁Graham Mudd在Twitter上表示。"我们期待通过行业团体继续
与他们和行业合作，在隐私增强技术方面。
谷歌表示，它将在未来两年内继续支援当前的标识码，这意味着其他公司有时间实施变革
。
苹果因推出其应用程式跟踪透明度功能而受到Facebook和其他公司的批评，该功能通过限
制广告商访问iPhone使用者标识码来降低定位功能。通过这一更改，使用者将获得一个弹
出视窗，允许他们阻止应用程式出于广告目的跟踪其数据。
谷歌在其博客文章中批评了苹果的做法，但没有透露该公司的名字。
"我们意识到，其他平台对广告隐私采取了不同的方法，直言不讳地限制了开发人员和广
告商使用的现有技术，"Google Android产品管理，安全和隐私副总裁Anthony Chavez在
一篇博客文章中写道，"我们相信 ， 如果不首先提供保护隐私的替代路径 - 这种方法可
能是无效的，并导致使用者隐私和开发人员业务的更糟糕的结果。
专注于隐私实践可以帮助这家科技巨头在监管问题上领先，因为立法者和消费者越来越了
解和关注他们的个人数据。该公司表示将与监管机构密切合作。
心得/评论： ※必需填写满30字，无意义者板规处分
想说怎么有些B2C的SaaS又崩一片 结果是Google搞事.
看来Faang互搞的战火还会持续下去 然后流弹波及四处.