原文网址：https://www.patreon.com/toucharcade?ty=h
Touch Arcade 需要你帮忙才能走下去
Touch Arcade is creating iPhone Game News, Reviews and Forums
We've been covering iOS gaming since 2008, and don't want to stop anytime
soon.
Touch Arcade一直都在制作iPhone手机游戏新闻，回顾，及论坛。
我们自从2008年开始关注iOS的游戏，不希望现在停下脚步。
TouchArcade is the internet's largest and oldest iOS gaming site. We've been
covering iPhone gaming since before the App Store even launched with early
stories such as Gameloft showing interest in the iPhone, Unity announcing
upcoming iPhone support, and more. Since then, our team of writers, which
consists of the most dedicated iOS gamers on the planet, are constantly
pumping out news, reviews, guides, interviews, and all sorts of other great
content while keeping their fingers on the pulse of iOS gaming 24 hours a
day. We've got an amazingly popular podcast we've been recording weekly for
years now, and the most active iOS gaming forums on the internet hosting
discussions of quite literally every major event and game release, from
Freecell to Chaos Rings III, in iOS gaming history.
TouchArcade是网络上最大且最资深的iOS游戏网站。我们自App Store创立以来就关注
iPhone游戏，我们做过Gameloft转入iPhone市场的新闻，Unity开始支援iPhone的新闻。
自当时起，我们团队的作家群，就是地球上最专注的iOS玩家，持续产出新闻，回顾，攻
略，访问。这让他们一天二十四小时划手机。这几年来每周我们都发出惊人广为流传的讯
息。同时我们也是网络上最活跃的iOS游戏论坛，每次有重大活动与游戏释出，都产生大
量流量。
Over the years, we have been on the ground floor of iOS gaming as it has
evolved from simple tilt-based maze games to full-fledged recent console game
ports like BioShock. It's been an exciting and entirely unpredictable ride,
as iOS gamers rarely know what's getting released from week to week until the
games are revealed in our weekly new iPhone games coming tonight posts. While
the mainstream media largely ignores mobile gaming, we've discovered
countless hidden gems of the App Store, sat down with legendary game
developers, met with world-renowned pro skaters, discovered unheard of indie
studios which have become household names, and all sorts of other crazy
things. We're considered the authority on iOS gaming, and have an audience
that includes gamers and developers all over the world, as well as visitors
from nearly every level of Apple.
这几年，当iOS游戏从简单的迷宫游戏变为像是生化奇兵端游等级成熟的游戏。成长令人
兴奋及无法预期，从当时没人知道新游戏的发布，到现在玩家会固定上我们网站来看发布
。当主流媒体忽视行动游戏，我们已经发现了无数App Store上的朴石，及那些传奇游戏
开发者及专业玩家。我们也发掘了独立工作室，现在他们已经家喻户晓。我们被认为是
iOS游戏的专家，也培养了一群支持观众，其中包含全世界的玩家，开发者，当然包含每
天发现这里的的Apple顾客。
When TouchArcade was born, the App Store was a very different place, and our
web site was structured around the tried and true idea of building a great
place for iOS gamers to visit every day and financing the day to day costs of
that operation by providing a platform for iOS developers to target those
gamers via unobtrusive, highly relevant, banner ads. For a long time it
worked great, as iOS games were sold for years with a very traditional
mindset of selling a game for a few dollars, and marketing that game with a
small advertising budget. As the iOS industry grew, sites like TouchArcade
thrived.
TouchArcade诞生之际，App Store跟现在很不相同，我们的网站是希望成能提供iOS玩家
每天都能发现实验性与新想法的地方，希望提供一个给iOS开发者能够设定目标消费者的
平台。而我们的网站是以未遮蔽的广告来支撑。一直以来这样都运作的不错，尤其是当时
iOS上的游戏都是以小额定价付费来下载，并以一点点广告预算来行销。当iOS的产业成长
，TouchArcade也生意兴隆。
Unfortunately, the iOS game industry has changed drastically. Needless to
say, the App Store of 2015 is a very different place. Free to play games have
almost entirely taken over, and the hyper-metrics-driven business models of
giant free to play developers has given rise to a new form of
analytics-driven marketing known as user acquisition. Instead of buying
banner ads on sites like TouchArcade to reach consumers, marketing a new free
to play iOS game involves funneling often hundreds of thousands of dollars
(or more) in to companies whose sole purpose is to run elaborate in-app
promotion networks to get people to download a new free to play game. In the
face of this new style of game marketing, traditional advertising revenue has
all but completely dried up, and TouchArcade is dying.
不幸地，iOS游戏产业产生剧烈变化。不由分说，2015年的App Store已经不同以往。免费
游戏开始变成主流，变为透过一个免费游玩开发商精心计画过的商业模式，透过数据行销
来获得使用者。他们不购买网站的广告，而是砸下行销费用利用其他游戏来做游戏间导流
。面对这样的新型态行销，传统的广告收益就开始枯竭，TouchArcade正快要关门了。
At the height of the early days of the App Store, there were dozens of iOS
gaming sites covering every conceivable angle imaginable. In recent years,
with the shift to free to play and lack of financial support from developers,
nearly all of those sites have shut down- Leaving us among the last standing.
The few that remain now have either drastically downsized, diversified into
covering other platforms, are shifting business models to host developer
events instead, are producing significantly less content, or worse yet, are
publishing far less interesting content through focusing on padding traffic
via exclusively posting things ultra-casual free to play gamers might be
searching Google for. We could potentially gain a small stay of financial
execution by exploring the option of sponsored posts, obnoxious advertising,
and other ways to generate revenue to keep the site alive, but they all come
with the significant side effect of making the site worse for our readers...
Which doesn't make them seem like viable options at all, as our community is
everything to us.
在App Store的早期，有十数种从不同角度来报导iOS游戏的网站。最近几年因为游戏转变
为免费游玩，网站就缺乏开发商的资助，也因此都关门大吉，像我们一样死撑著。像我们
一样的网站不是极度瘦身，转进新平台，就是改为报导开发者活动，甚至是减少业务量，
更糟糕的是随者主流媒体发布那些免费游玩从Google就能搜寻到的产品。我们现在仍有一
点点业配文，遮蔽广告，及其他方式的财务资源来让我们的网站活着，但那些东西是饮鸩
止渴，会让我们网站的内容逐渐变糟糕。显然那些不是好的出路，我们的社群才是价值所
在。
For TouchArcade to survive, we need your help.
为了让TouchArcade生存下来，我们需要你的帮忙。
We want to continue our focus on all the amazing things happening inside the
world of iOS gaming without compromising our focus or diminishing the
experience for our readers. We want to keep providing incredibly in-depth
reviews of obscure games you might not have heard about otherwise, we want to
keep shining spotlights on sleeper indie classics, and we want to keep the
internet's best iOS gamer community alive and healthy. We want to continue
exploring the specialized corners of the App Store no one knows about. It's
hard to imagine how boring iOS gaming would be without a site like
TouchArcade to highlight the massive amount of incredible games that slip
between the cracks of Apple's featuring system, and where the studios behind
those games would be without us bringing attention to their efforts.
我们希望专注在这世界上惊人的iOS游戏，而非妥协或忽略读者的体验。我们希望从无人
知晓的地方发掘游戏，并提供无与伦比有深度的回顾文章。我们希望继续发掘沉睡的独立
开发者，维持这一个iOS最棒的社群，让他能发掘App Store的各个角落。很难想像没有了
TouchArcard来报导那些被Apple忽略没有精选的游戏，以及没有那些游戏背后的工作室没
办法被知晓，这世界会变成怎样。
With your Patreon support we will be able to keep doing all those things and
more for a very, very long time.
有了你们的Patreon募资金，我们就能够持续这样走下去，一直这样走下去。