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DEADLINE的报导
Critics Choice Awards Broadcast Draws Record Low Viewership For In-Person
Ceremony
By Katie Campione
The Critics Choice Awards aired Sunday night without much fanfare. The CW’s
broadcast of the 28th annual ceremony drew 900,000 viewers, according to
early Nielsen numbers.
That’s a slight dip from last year when the ceremony, which was simulcast
across The CW and TBS, took home an audience of 1.1M. TBS didn’t simulcast
the ceremony this year, so technically this year’s viewership is larger than
the CW’s portion a year ago, however the overall audience declined to a low
for an in-person ceremony. (The virtual 2021 edition of Critics Choice Awards
drew just 365,000 total viewers.)
The dip in audience this year falls in line with every other awards show
telecast losing viewers over the past few years. On Tuesday, NBC’s broadcast
of the Golden Globes brought in the lowest ratings ever for the ceremony.
Over the course of the three-hour Critics Choice broadcast, A24’s Everything
Everywhere All at Once won Best Picture, Brendan Fraser won Best Actor for A24
’s The Whale, and Cate Blanchett took Best Actress for Focus Features’ Tá
r. View the full list of winners here.
The ratings winner of the night was NBC’s broadcast of the AFC Wild Card
matchup between the Cincinnati Bengals and the Baltimore Ravens. The game
drew about 21.2M viewers and a 5.6 rating in the advertiser-targeted 18-49
demographic.
While that’s just a hair down from the comparable Steelers vs. Chiefs game
last year, pro football continues to be just about the only thing that can
pull in huge numbers for any broadcast network.
Ratings tend to be sinking across the board, but the NFL regular season
actually drove some record numbers for the broadcasters this year. NBC’s
Sunday Night Football, the network was up 3% from last season and scored its
best viewership since 2019 with an average of 19.9M viewers across the
18-week season.
Other primetime fare on Sunday night included CBS’ lineup of East New York
with 5.1M viewers and NCIS: Los Angeles with 4.5M.
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简单翻一下，
本月15日晚间于CW播映的第二十八届广播影评人协会奖，
收视人数达到历史以来的新低，
仅仅90万人收看。
相比去年于CW跟TBS播映的时候，CW的收视为110万人，
今年TBS并没有同步播映，但是接收所有观众的CW仍然仅剩90万人，
为本颁奖典礼的收视人数最低纪录。
(2021年因疫情采取的线上虚拟颁奖收视人数为36.5万人)
这个数字与目前观察到的，电影颁奖典礼普遍的低迷人气一致，
如由NBC播映，由好莱坞外媒协会举办的金球奖，
今年的收视人数也达到了历史的新低。
而广播影评人协会奖播映当晚的收视赢家，
是NBC转播的AFC Wild Card赛事，收视人数2120万人。
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真的是惨不忍睹的数字，
观众真的是对这些好莱坞颁奖典礼越来越不感兴趣了，
90万人，你随便找一个美国热门YouTuber，计算他们三天的影片的观看数都超过，
这种筹备多时，经过各种制作环节审查评判，耗费大量经费，
最终才在电视直播的颁奖秀，已经是明日黄花了吗??
看来奥斯卡也不会是个特例。