影音解说版本：https://youtu.be/sIdhJLlCgq4
在英文面试时 “Why should we hire you?” 这个问题常以不同形式出现。特别是当你
想要转职去新领域但缺乏背景，都很常会被问到“为什么要选你? 而不是其他更有经验的
人选?”当想转职却遇到这个问题时，该如何有效回答呢? 该如何说服人你是公司该选的?
世界首富 Amazon 创办人贝佐斯 (Jeff Bezos) 也曾经被问过这问题，七年前他收购华盛
顿邮报曾被人问到“你在报纸产业没有相关背景，收购华盛顿邮报这个决策如何使人信
服?”针对这个问题，他给了一个非常有说服力的回应，而后也证明他收购后也成功让华
盛顿邮报走向新的巅峰。想知道他是如何回应? 我们先来看一段他的原文回答，再来看可
以如何从中学习英文面试的应对技巧。
"Don (chairman of Washington Post), over a series of conversations, convinced
me that that was unimportant because we had, inside The Washington Post, was
have so much talent that understands newspapers. That wasn’t what the
problem was. What they needed was somebody who had an understanding of the
internet.
In the old days of paper newspapers, you would have to build printing plants
everywhere and your logistics operations to have a truly global newspaper.
That’s why so few papers actually became national or global. … But today
with the internet, you get that gift of free distribution, so we had to take
advantage of that gift.
We had to switch from a business model where we made a lot of money per
reader with a relatively small number of readers to a little tiny bit of
money per reader on a very large number of readers. And that’s the
transition that we did with our site."
上面这段的大意是：
华盛顿董事长说服 Jeff Bezos 他不懂报纸产业没关系，因为那不重要。重要的是 Jeff
Bezos 懂网络。在旧时代，报纸的印刷、物流营运等限制导致报纸很难真的做到全国或全
球。但在网络时代，派送报纸的成本趋近于零，贝佐斯认为应该要抓住这个特点。因此需
要从过去少数读者，但每位读者身上赚比较多的钱，转换成大量的读者，但每位读者身上
赚一点点钱。贝佐斯带给华盛顿邮报的是这样的商业模式转换。
在收购华盛顿邮报七年后，贝佐斯彻底将华盛顿邮报数位转型，让本来因为纸本报纸需求
锐减的华盛顿邮报，从年年亏损到营收一年比一年高。而我们又可以如何从中学习贝佐斯
这种应答的思维呢?
推荐大家做个小练习
- 步骤一：写下几个你的优势与专长，特别是那些能带给既有产业、职位不同价值的
- 步骤二：写下当你的优势结合上该产业职位，可以碰撞出什么新火花、引发何种创新
从上面的小练习，进一步可以套到下面这个英文模板
I wouldn’t interpret having no background in the role of (你想去的新职位) as
a disadvantage. Lacking experience is unimportant because what the company
needs at this moment is (你的长处)
I have the kind of insights it takes to (做到对该职位来说重要的事)
With my gift of (再次强调你的强项) I could add value beyond what the company
was expecting. In fact, I believe combining my talent with what the company
has already been good at, we’d be able to (你能在这个产业上做的创新)
希望大家都能透过这个小练习，将你的专长结合到你想应征的职位，
最终说服面试官，你就是这个职缺的最佳选择！