[情报] Bungie 与 Activision 签下 10 年独占长约

楼主: DwayneHicks (Cpl.Dwayne Hicks)   2010-04-30 09:02:20
Bungie 与 Activision Blizzard 签下 10 年独占合约,
所以 Bungie 在 HALO: REACH 之后的下一款新作将交由 AB 社发行,
这对和 COD4:MW 及 COD:MW2 开发商 Infinity Ward 高层闹不愉快导致引发出走潮的
Activision 来说也算是注入另一股新的力量也说不定?
(这几天 IW 又跑了一堆人,有些甚至就直接带枪去投靠改跟 EA 合作的前 IW 高层所成立
的 Respawn Entertainment,然后一堆游戏网站也开始有 IW 即将关门的消息传出)
从 Bungie 的发言看来,他们应该是为了游戏跨平台发行考量才跟 Activision 签下
10 年的独占游戏发行长约
* 话说当年 HALO 其实本来都已经被 3dfx 的 Voodoo 5 显卡拿去当宣传之用,
我手上一张 Voodoo 5 外盒还印有 HALO 游戏画面,照理是应该先发行 PC 版才对,
但只能说 MS 眼光精准将它先抢下改先在 xbox 上发行,之后才在 PC 跟 Mac 等平台
上发行
Bungie's Independence Day
http://pc.ign.com/articles/108/1086908p1.html
The studio explains why Activision's deal is good for gamers.
by Jim Reilly
April 29, 2010 - This morning, Bungie announced it signed a 10-year publishing
agreement with Activision, a deal which gives the studio complete control over
its new franchise.
IGN spoke with Bungie writer Joseph Staten and community manager Brian Jarrard
this morning to discuss the developer's new publishing deal with Activision.
Staten says the deal had been in the works for several years, dating back to
2007, when the studio first separated from Microsoft.
"The deal that we ended up signing began in 2007 when we became independent
from Microsoft and we really looked at where we wanted to be in the future in
the kind of deal that we wanted to sign," he said. "And Bungie from the
outset wanted to sign a deal where we remained independent, where we owned
our own creation and maintain control of it, and where we could reach as many
people as possible."
"As we spent the next couple years really forming this idea and trying to
develop this big new universe, we got to the point about a year ago where we
were able to show publishers like Activision what our vision was for the next
10 years of Bungie games," he added.
Staten said Bungie received offers from just about every company looking to
publish the next big franchise from the studio, including Microsoft, but in
the end Activision's deal felt the most comfortable for the group.
"Of all the deals we looked at, and we certainly had a lot of deals we could
have done, Activision's deal was amazing," he said. "Not just because it set
us up financially and supported us for the next ten years, but also because
they cared about the same things we cared about. They cared about Bungie
being independent, owning its own creation, guiding that creation, and for us
that was an amazing deal."
"We haven't settled for other deals over the last two or three years. We
waited to sign the deal that was right for us, and this is absolutely the
right deal for us," Staten added.
Brian Jarrard added that the deal allows Bungie to have full control over its
franchise, something the studio wasn't able to do under Microsoft with Halo.
"We will own what we create and through this partnership, Bungie will have
complete ownership of this new IP," Jarrad said. "Right out of the gate that
eliminated discussions with many potential partners because it's an
unprecedented deal in this day and age to let the developer own the IP."
"We want to remain independent, we definitely aren't being acquired by
Activision, and they're not buying a stake in the studio. We're still very
much an independent company."
Jarrard wouldn't discuss whether or not Sony or Nintendo fans could see a
game on their consoles, but said the studio is looking at every available
platform.
"We are looking at a multi-platform release, whatever that ends up being,"
he said.
Staten added that the team is looking forward to working on many different
platforms, but only where it makes sense for Bungie's new universe.
"We're excited to look at any platforms that make sense for the games that
we're going to create. Any console platform, any device. Our eyes are wide
open and looking at all possibilities," Staten said. "That's something Bungie
hasn't been able to do over the last ten years. It was exciting to for us to
look at all the offers on the table that we could sign with, having the
freedom to tell our stories to as many people as possible. That was a big
deal for us."
类似新闻
Bungie Partners With Activision
http://ps3.ign.com/articles/108/1086796p1.html
10 year exclusive deal announced.
by Martin Robinson, IGN UK
UK, April 29, 2010 - Bungie has just announced a deal with Activision
Blizzard, spanning some ten years, that will see the publishing giant
releasing the Halo developer's next big franchise.
Bungie President Harold Ryan explained the announcement, saying "We chose to
partner with Activision on our next IP because of their global reach,
multi-platform experience and marketing expertise, From working together over
the past nine months on this agreement, it is clear that Activision supports
our commitment to giving our fans the best possible gaming experiences."
Bungie is currently at work on Halo: Reach, a game that's now looking ever
more likely to be its last entry in the franchise.
The deal gives Activision the rights to publish Bungie's games for the next
10 years across multiple formats, although Bungie remains independent and
will still own its own intellectual property.
"Bungie has developed some of the most compelling and successful games,
multiplayer experiences and thriving fan communities, and this alliance
underscores our long-standing commitment to foster the industry's best
creative talent," said Activision Blizzard's COO Thomas Tippl, "Our
unprecedented partnership with Bungie will enable us to broaden our pipeline
of exciting new games as we continue to strengthen our industry position and
pursue long-term growth opportunities."
楼主: DwayneHicks (Cpl.Dwayne Hicks)   2010-05-01 11:44:00
内幕之一: http://goo.gl/jh4S内幕之二: http://goo.gl/iRyg

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