New York Yankees Take Big Swing At Esports
The New York Yankees are getting into Esports.
Baseball's most valuable team announced today an investment partnership with
Vision Esports, the largest single shareholder of three esports-related
companies. The two organizations will create and manage an “ecosystem” of
esports properties that include Echo Fox, Twin Galaxies, and Vision
Entertainment.
Game plan: accelerate the growth and increase the global brand awareness of
the three companies. Echo Fox, a leading professional esports organization
founded by three-time NBA Champion Rick Fox; Twin Galaxies, a one-of-a-kind
League Operator considered an authority on performance validation, statistics
and skill indexes; and Vision Entertainment, a studio that creates
esports-specific content for scripted and non-scripted platforms.
The size of the investment was not disclosed.
大意:继其他职业运动队伍投入电竞
市值称霸的纽约洋基也将和Echo Fox、Vision Esports合作
进入管理经营电竞领域，打造一个运动生态链
目前投资额度尚未确认
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推测这是为了靠近年轻世代
投资业外若能因此拉拢忠诚球迷到也算赚