https://www.youtube.com/watch?v=RZ2xKptlhwc
当慈善广告中出现模特儿以性感的方式说出"每天有将近800位母亲和1万8000名幼童死亡"
这样的台词会是何种景况？Save the Children慈善组织继"Most Shocking Second a
Day Video # 史上最感人的一年365秒缩时摄影"之后再出奇招。
一群充满魅力的模特儿受邀请为一个据称是非常性感的品牌拍摄广告。他们被要求用自己
最魅惑的声音念出大字报上典型的美容产品推销术语，像是"欲望是我的情妇”和“你内
心最深层的渴望是什么？”
而此时一张大字报的出现让在场所有模特儿都瞬间僵住
模特儿们勇敢地试图让这坏消息听起来诱人，但他们努力却遭逢更多写着“在2012年间，
有660万名5岁以下孩童死亡”这类有关儿童贫困的标语牌。
经过多次英勇的（有时滑稽）的尝试，这群模特儿终于投降，承认他们无能为力使儿童贫
困听起来性感。以下影片就是他们尝试的情形：
事实证明，“性感品牌”实际上是Save the Children USA慈善组织，而导演最终也承认
儿童贫困并不性感，但它是值得人们关注的一个极为重要的议题。
该广告正好赶上今年的母亲节，也就是五月的第二个星期日，适逢Save The Children慈
善组织发布他们第15年度State of the World's Mothers（＃SOWM）报告。此报告中会标
示出对母亲而言世界上最适合与最糟糕的地方。
“除了献给自己的妈妈母亲节鲜花和早午餐，我们希望人们能为那些每日生活都面临严酷
挑战的母亲们做些事情，”Save the Children执行长Carolyn Miles说，“这也是为什么
我们着手制作这部影片，目的是希望在引起人们注意的同时也让他们采取实际行动。我们
知道，谈论母亲和婴儿在战火和灾难中挣扎求生并不性感。但这不代表我们不应该有所作
为。”
A group of attractive models was brought in to an advertising shoot for what
they were told was a very sexy brand.
They were asked to use their most seductive voices to read from cue cards
with typical beauty product drivel like "lust is my mistress" and "what are
your deepest desires?"
That's when this cue card stopped the models dead in their tracks:
The models tried gamely to make the bad news sound enticing, but their
efforts were met with still more placards about child poverty with messages
like "in 2012, 6.6 million people under age 5 died."
After several valiant (and sometimes funny) attempts, the models gave in and
admitted that there was nothing they could do to make child poverty sound
sexy. Here's what they looked like trying:
As it turns out, the "sexy brand" was actually Save the Children USA, and the
director of the shoot ultimately admits that child poverty isn't sexy, but
it's an extremely important issue that deserves people's attention.
The advert, which has been screened in time for mothers' day, which in the US
is celebrated on the second Sunday in May, coincides with Save The Children's
15th annual issue of State of the World's Mothers (#SOWM) report, which among
other things identifies the best and worst places in the world to be a mother.
"Beyond the Mother's Day flowers and the brunches for the moms in our own
lives, we want people to do something for mothers who are facing extreme
challenges every day," Carolyn Miles, Save the Children president said.
"That's why we set out to create a video that will not only grab people's
attention, but also get them to act. We know that talking about mothers and
babies struggling to survive during war and disaster isn't sexy. But that
doesn't mean we shouldn't be doing something about it."
以上介绍节录自Business Insider, The Independent