Solo: A Star Wars Story disappoints with $100m at the US box office
韩索罗美国票房至今一亿美元不如预期
https://bit.ly/2xjjb1E
Solo: A Star Wars Story has performed disappointingly on its box-office debut,
recording much poorer results than the previous Star Wars standalone, Rogue
One, and becoming the lowest-performing live-action Star Wars film at the US
box office since Star Wars: Episode II – Attack of the Clones in 2002.
韩索罗首周票房远远不如预期，也输给同是外传电影的侠盗一号，成为自2002的第二集
以后表现最差的星战系列作。
After its US release on the Memorial day weekend, Solo, starring Alden
Ehrenreich, took an estimated $83.3m (￡63m) for its first three days, well
short of Rogue One’s $155.1m for the same period. With an extra day’s results
for the “four-day weekend”, Solo has reached an estimated $103m – but that
is well down on the projected take of $130m -$150m. Solo’s figures are also
well behind Episode III – Revenge of the Sith’s $158.4m in 2005, which also
benefited from a four-day opening weekend.
在美国阵亡将士纪念四天假期后，韩索罗前三天票房8,330万美元，相较于侠盗一号前三天
的1.55亿美元还糟糕，而韩索罗在四天假期中的票房为1.02亿美元，比预期中的1.3~1.5亿
美元还少，星战第三集同样也在四天假期中上映，但其票房为1.58亿美元。
Solo’s problems have been compounded by dismal international returns, having
taken only $68m outside the US (including $10.1m in China). By comparison,
Rogue One managed $134.9m on its international debut – and that was before its
sizeable China release.
韩索罗在美国境外也受到挫折，总票房6,800万美元(包含大陆的1,001万美元)
相较之下，侠盗一号在首映周拿到1.349亿美元，而且当时大陆尚未上映。
The film’s results have raised questions as to whether Star Wars is suffering
from “brand fatigue”, with Shawn Robbins, chief analyst at BoxOffice.com
saying: “It’s certainly possible after four movies in two and a half years,
although fatigue is a relative term in the case of Star Wars.”
韩索罗的票房问题让人怀疑星战宇宙是否引发了"品牌厌倦"，BoxOffice网站的首席分析师
Shawn Robbins说"很有可能在两年半之内推出四部系列作引起影迷厌倦，虽然在星战这个
案例中，疲倦是一个相对名词"
Analysis in the Hollywood Reporter suggests that the five-month gap since the
last Star Wars film, The Last Jedi, may not have been enough to re-energise the
audience, while competition from Deadpool 2 and Avengers: Infinity War may have
cut into filmgoers’ appetites. Disney distribution chief Dave Hollis said: “
There’s a question of frequency, and how many times people will go to the
movies. Is this too much and too soon for a third time in a five-week period?”
Disney has also avoided early-summer slots for its recent Star Wars films,
preferring the less competitive mid-winter Christmas market.
好莱坞分析师认为从最后的绝地武士到韩索罗仅隔五个月或许过短，而使影迷无法再次
提升兴趣，而死特2以及无限之战也会消耗影迷对星战的兴趣，迪士尼销售主管Dave说
"这是频率的问题，跟人们上电影院的频率相关，很有可能对于影迷来说，五周内去电影
院三次明显频率过高" 迪士尼近年来避免在暑假前夕推出星战电影，并尽量排到较不竞争
的冬季中期的圣诞节。
But there have also been questions over Disney’s longer term strategy of
alternating “official” main-narrative episodes featuring the franchise’s
principal characters and so-called “anthology” films forming self-contained
one-off stories – a practice clearly modelled on the Marvel series, which are
also owned by Disney. Jeff Bock, box-office analyst at Exhibitor Relations told
the Hollywood Reporter: “Until the Star Wars universe is firing on all
cylinders like the Marvel universe, I think it would behove them to ease their
foot off the pedal in terms of spinoffs.”
但也有可能和迪士尼长期计画推出以经典角色为主角的个人独立电影有关，就如同漫威
宇宙相同道理，但Exhibitor Relations的分析师告诉记者说"除非星战电影能像漫威宇宙
一样每部都是火力全开的状态，否则我认为必须先慢下推出衍生作的脚步"