[分享] KIA EV9韩国大特价,新车比二手便宜

楼主: previa (.)   2023-12-10 05:33:35
出处:BusinessKorea https://tinyl.io/9uDD
以下是ChatGPT4的翻译
Kia的大型电动运动型多用途车(SUV),EV9,正在进行意想不到的年终销售促销活动,
折扣几乎达到30%。通常,电动车的利润率在10%以内,但这次大规模的销售折扣使得全
新EV9的价格低于二手EV9。
根据12月7日业界消息来源的消息,自12月4日起,一些EV9车型的销售价格低至5000多万
韩元=119万台币。在Kia官网上,EV9的基础价格(6座位Air Trim 2WD)为7728万韩元(
约合59116美元,184万台币),部分车型折扣高达2200万韩元,实际价格在5500万韩元
(131万台币)左右。EV9(Earth Trim4WD)车型的基础价格更高,为8598万韩元(204万台
币),经过库存折扣和电动车补贴等多种福利后,价格降至6000多万韩元(143万台币)。
EV9是韩国首款大型电动SUV,其高达1亿韩元的价格(包括各种选项),加上上市后出现
的一些质量争议,使得实际销售的EV9数量仅为3685辆,至去年9月止。与预售量相比,这
是一个微不足道的数字。今年9月,为了清理EV9库存,Kia开始参与价格战,为员工(包
括亲属)提供高达30%的折扣。
这让EV9的买家感到被背叛,因为他们已经支付了全价,甚至因为超出补贴价格范围的高
价而预订了该车型。此外,如果未来一两年大量低价的EV9投放市场,将不可避免地影响
未来二手EV9的价格,这些EV9的买家对此表示了强烈的不满。
实际上,这些带有库存折扣的电动车比二手EV9车还要便宜。目前,在二手车交易平台上
,二手EV9车的价格为2WD Earth车型的7000多万韩元。
原文
Kia’s large electric sports utility vehicle (SUV), the EV9, is having a
surprise year-end sales promotion with nearly 30 percent off. Normally the
margin rate of electric vehicles is within 10 percent, but this massive sales
discount has made the price of a new EV9 lower than that of a secondhand EV9.
Since Dec. 4, some EV9 models have been sold at prices as low as the mid-50
million won range, according to industry sources on Dec. 7. On Kia’s
website, the base price of the EV9 (6-seater Air Trim 2WD) was 77.28 million
won (US$59,116), and some models were discounted by 22 million won, resulting
in actual prices at the 55 million won range. The EV9 (Earth Trim 4WD) model,
which has a higher base price of 85.98 million won, was marked down by up to
26 million won after receiving various benefits such as inventory discounts
and electric vehicle subsidies. Thus the price dipped to the early 60 million
won range.
The EV9 was launched with the title of Korea’s first large electric SUV. Its
high price of up to 100 million won, when including various options and some
quality controversies that arose after its release, limited the actual number
of EV9s sold to only 3,685 units until last September. Compared to pre-order
sales, this is a paltry figure. In September, Kia jumped into the price war,
offering a 30 percent discount to employees (including close relatives) to
clear out the stock of EV9s.
This struck EV9 buyers as a betrayal, as they had paid full prices and even
pre-ordered the model because of a high price beyond the subsidized price
range. Moreover, if a large number of cheap EV9s are released to the market
in a year or two, it will inevitably affect the price of used EV9s in the
future and such EV9 buyers have strongly complained about it.
In fact, EVs with this inventory discount are selling more cheaply than used
EV9 cars. Currently, used EV9 prices on a used car trade platform are in the
70 million won range for the 2WD Earth model.
: Businesskorea(https://www.businesskorea.co.kr)
作者: alittleghost (littleghost)   2023-12-10 07:30:00
连韩国人自己都不买单

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