几十年来，Yamaha一直都有参与汽车产业，
他们不但做过F1引擎，还曾经帮Ford、Volvo、Toyota研发新型V6、V8、V10引擎。
Yamaha过去也曾多次在车展上发表自家研发的概念车，
像是Motiv.e 以及 Sports Ride Concept等，展现对汽车市场的企图心。
(图) Yamaha帮Volvo 研发过4.4L V8自然进气引擎，
搭载在Volvo S80和XC90，声浪迷人，引擎代号B8444S
https://i.imgur.com/Hgp2f7H.jpg
(图) 2015年 Yamaha Sports Ride Concept概念车
https://images2.imgbox.com/f4/6d/EYQp8pJ9_o.jpg
https://images2.imgbox.com/91/e1/Yu1XkOXu_o.jpg
https://i.imgur.com/xFf1cgr.jpg
今年的东京车展上，Yamaha的发言人 堀江直人已经向Autocar汽车杂志证实
Yamaha决定取消进军汽车市场的计画了，
因为汽车市场竞争实在太激烈了，Yamaha在此并不会有卓越的表现。
他还说，虽然性能跑车市场很吸引Yamaha这种热血车厂，但跑车市场的竞争难度更高。
即使未来想要尝试，Yamaha也只会聚焦在小型、类似摩托车的行动工具上。
==心得==
汽车市场竞争激烈，已经成为红海产业，新手请勿轻易尝试。
(图) 2013年 Yamaha Motiv.e概念车
https://i.imgur.com/lBZRe8f.jpg
https://i.imgur.com/aRKDyQD.jpg
(图) 1985~1995年间，第一、二代Ford Taurus SHO V6性能车都使用Yamaha设计制造的
NA引擎，
美国Car & Drive杂志实测Taurus SHO一代的加速表现胜过奔驰300E、Audi 200 Turbo、
Saab 9000 Turbo
https://images2.imgbox.com/a5/62/j5jwpudJ_o.jpg
(图) 2015年 Yamaha 发表过Sports Ride 概念车
https://images2.imgbox.com/7d/94/fMo1TWNj_o.jpg
https://images2.imgbox.com/c0/c1/d5b3zNUz_o.jpg
https://images2.imgbox.com/10/35/p7eGoKOZ_o.jpg
Yamaha spokesman Naoto Horie confirmed at this year's Tokyo motor show that the projects would not proceed, with the firm preferring to focus on smaller, more bike-like mobility concepts if it strayed from its core motorcycle projects.
"Cars do not feature in our long-term plans any more," said Horie. "That is a decision taken by President Hidaka for the foreseeable future, as we could not see a way to develop either car to make it stand out from the competition, which is very strong.
"The sports car in particular had great appeal for us as enthusiasts, but the marketplace is particularly difficult. We now see other opportunities."
延伸阅读
[2015年 外电] Yamaha进军汽车业，两人座新车将在2019年上市
https://www.ptt.cc/bbs/car/M.1425101775.A.F94.html
Yamaha研发的4.4L V8引擎 代号B8444S
https://en.wikipedia.org/wiki/Volvo_B8444S_engine
[情报] 1985~2019 销售34年 Ford Taurus福特金牛貂宣布停产
https://www.ptt.cc/bbs/car/M.1551671323.A.DE6.html
[情报] 全球汽车业面临3大难题：成本升高、销售不振、共乘服务兴起
https://www.ptt.cc/bbs/car/M.1571994894.A.2ED.html
出处
Yamaha axes all car development plans
https://is.gd/4FR4e3