因为Tesla销售量少,调查样本不够多,所以先前JD Power公布的IQS品质排行榜的报告
上面并没有列入Tesla。
JD Power从收集到调查资料发现,即使Tesla车辆品质问题很多,但Tesla车主们还是
很爱他们的车。
JD Power的主任Kathleen Rizk说,
“Tesla车主自认为是先驱,很享受使用新科技。”
“一般而言,花了10万美元以上的钱买车,却有这么多品质问题,这通常会对汽车销售
和品牌观感 产生戏剧性的负面效应。”
“但是现阶段Tesla似乎不受这种失望不再着迷的顾客们的影响。”
(图) Tesla Model 3 将直接跳过Beta开发测试阶段(Beta Development Phase),
可望在今年进行量产
"Spending $100,000 or more on a vehicle that has so many problems usually
would have a dramatically negative effect on sales and brand perception.
Right now, though, Tesla seems immune from such disenchanted customers."
"Tesla owners see themselves as pioneers who enjoy being early adopters of
new technology," said Kathleen Rizk, director, global automotive consulting
at J.D. Power.
====
JD Power认证,许多Tesla车主的信仰值很高。
也难怪Tesla敢冒险决定让Model 3完全跳过Beta开发测试阶段,直接进入Early-Release
阶段,这样Model 3就可以早点上市,开放全民公测了。
国产福特可能遇到对手了。
出处
[JD Power] Tesla车主承认车子有很多品质问题,但仍然热爱他们的车。
Tesla Owners Acknowledge Numerous Quality Issues; Love Their Cars Anyway, J.D. Power Finds
https://is.gd/TjU0LJ
Tesla Owners Don't Care About Quality Issues, Study Finds
https://is.gd/pmkuhh
Tesla To Skip Beta Development Phase And Start Building "Early-Release"
Model 3s This Week
https://is.gd/Cw8qxs