[情报] 消费者报告:车主做的汽车品牌满意度排名

楼主: Scape (non)   2016-12-23 03:49:46
来源:https://goo.gl/qLhcBD
http://i.imgur.com/NLWe7lL.png
Rank Brand Would Buy Again
1 Tesla 91%
2 Porsche 84%
3 Audi 77%
4 Subaru 76%
5 Toyota 76%
6 Honda 75%
7 Mazda 74%
8 Chrysler 73%
9 Chevrolet 73%
10 Lexus 73%
11 GMC 73%
12 Lincoln 73%
13 Hyundai 73%
14 BMW 72%
15 Ford 72%
16 Mini 71%
17 Ram 70%
18 Kia 70%
19 Mercedes-Benz 69%
20 Volvo 69%
21 Buick 68%
22 Cadillac 68%
23 Dodge 66%
24 Volkswagen 64%
25 Jeep 60%
26 Acura 58%
27 Infiniti 58%
28 Nissan 58%
29 Fiat 53%
这个排行上的品牌至少要有两款现行车款,范围是从2014-2017年
这份调查包括了超过30万辆汽车
Tesla、Porsche、Audi、和Subaru跟之前的调查相比较依旧保持在了前四名
进步比较多的是Lincoln,从去年的21名上升到了第12,还有Hyundai从24上升到了第13
比较惨的是BMW从去年的第6跌落到了第14,与VW从16下降到了24
文章最后提到,就算是倒数的品牌也能做出令人满意的车子
像是倒数第二的Nissan就有满意度很高的Nissan Murano
(还能倒数第2代表其他车款...)
个人觉得这份排名有个很有趣的地方是日系的豪华品牌表现都比自家一般品牌要来的差
像是Toyota(5th) Lexus(10th)、Honda(6th) Acura(26th)
Nissan(28)跟Infiniti(27th)就一样烂
========================底下原文========================
Car Brands Ranked by Owner Satisfaction
Consumer Reports' Annual Owner Satisfaction Survey gives insight into the
carmakers people love and the ones they are less thrilled with
By Mike Monticello
December 22, 2016
Consumer Reports’ Annual Owner Satisfaction Survey tells us how
subscribers feel about the cars they bought. But how do the car brands
themselves match up? After all, one outstanding model—or a disappointing
one—doesn’t define a brand.
Our brand rankings represent owner sentiment across each brand’s product
line. (Model satisfaction is determined by the percentage of owners who
responded “definitely yes” to the question of whether they would buy
the same vehicle if they had it to do all over again.) To determine brand
love—or disdain—we took a straight average of the satisfaction score
for each brand’s models.
In order to qualify, the brand had to have at least two models with data.
For this analysis, we focused on cars from model years 2014-2017 to
represent the current state of the brands, which included over 300,000
vehicles from the survey.
Our survey revealed that the Tesla, Porsche, Audi, and Subaru brands
remained in the top four spots, again this year. Some other brands were
on the move. Lincoln climbed from 21st place last year to 12th this year,
and Hyundai shot up to 13th from 24th, based on the strength of new and
recently redesigned models.
Meanwhile, Ram, a brand that sells just pickup trucks and vans, took a
huge tumble from last year’s 5th place ranking to 17th. Other brands
that fell in the rankings include BMW (from sixth to 14th place) and
Volkswagen (from 16th to a dismal 24th).
Even a brand with a low ranking can make a satisfying model—the Nissan
Murano, for instance, is well liked by its owners despite Nissan being
ranked second to last overall.
作者: andyeva (轻微胖)   2016-12-23 23:18:00
飞雅特 不意外
作者: shengyeh (shengyeh)   2016-12-23 06:21:00
这很正常啊 双b也很后面就是一般的豪华品牌 多花的钱 没买到足够的虚荣感反之 平价日系车 已经满足多数人的需求
作者: twentyone (black jack)   2016-12-23 07:20:00
平民比较知足
作者: Killercat (杀人猫™)   2016-12-23 07:28:00
因为标的是“would buy again”。豪华品牌的目标买家会想开开看其他车的比率很高,普通买家只要现在开的车符合他的经济面需求,回头率就会很高
作者: shengyeh (shengyeh)   2016-12-23 08:28:00
如果只是豪车车主比较爱换车 没办法说明P和A名列前茅
作者: playqq (爸爸)   2016-12-23 09:36:00
奇怪 怎么没有PSA?
作者: DYE (跟脑残争最后都会变脑残.)   2016-12-23 09:45:00
这是针对美国或是北美市场吧 PSA没有进
作者: Year1945 (1945那年)   2016-12-23 10:21:00
Audi车主备太多料在家里还没用掉,下台车只好换相容的TOYOTA开久了可能罹患登陆困难症,下一台只好继续买
作者: james1986 (不要再叫我好人了.....)   2016-12-23 10:34:00
由此可知 蛋卷店有多糟...
作者: supereva (eva)   2016-12-23 14:03:00
只有前两名比较厉害 不然71%和78%感觉差异不大中间却有十几家
作者: oiolo (浜森守)   2016-12-23 22:01:00
Tesla因为未来性可能性获得第一XD

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