标题上的DLC是一种比较戏谑的讲法
指的是Tesla卖车时先将硬件给你，再用软件方式封印住某些功能或效能
日后车主可以选择付费解锁这部分的功能或效能
我觉得这对于车厂跟车主来说是种双赢的做法
车厂可以精简生产流程
车主也能保有选择的权利，不需要在订车的时候就决定一切
或是有某功能在交车后一两年才需要用到时能付费解锁，不需要换掉整台车
在2012年Model S刚推出的时候
那时的40与60车型就是共用同一组60kwhr的电池
Model 40用软件封印住20kwhr的电池
这应该是Tesla第一次用到软件解锁这种做法
40的需求并不大，这车型很快的就被取消
而绝大多数的40车主也都在日后选择付费解锁，所以现在路上几乎看不到Model S 40
后来Model S 60短暂的消失，被新推出的70车型取代
但是70车型却很快的被75车型取代，所以低阶的60又重新出现
这时候的85车型也同样的被90车型取代
大概从2016年之后
Tesla就只生产75kwhr、90kwhr、100kwhr三种不同容量的电池组
但是却有着60/75/90/100四种不同的车型(某些车型还有分有没有P、D)
所以现在就是60/75共用75kwhr的电池组
(这让我觉得买60是最有CP值的了，因为电池实际上比较大)
60车主可以选择用9000镁升级成75增加约63公里的续航里程
将来所有的Tesla车主都能选择付费6000镁升级成"'Enhanced Autopilot"
(如果订车时没有选的话)
之后也还能在付4000镁在进一步的升级成"Full Self-Driving Capability"
如果在订车时就已经一步到位都选了的话记得是8000镁，可以少付2000
对于60车主来说，最多有1.9万镁的付费解锁可以选择，这大概是6.6万镁车价的30%了
今年年初的时候
Tesla也针对了没有选配AutoPilot的车主进行一个月的体验活动
让你这个月可以使用Autoilot，一个月后可以决定要不要付费解锁
这算是限时完整DLC试玩版的概念吧XD
=============================底下原文==============================
https://goo.gl/QZeTLs
It is definitely a unique aspect of Tesla’s vehicle offering, but not a new
one. Though the automaker is now increasing the value of the options with the
introduction of its self-driving hardware last week. Tesla now offers almost
$20,000 worth of options unlocked by software when buying a new vehicle.
The idea was first introduced by Tesla back in 2012 when it saw little demand
for its version of the Model S with a 40 kWh battery pack. Tesla built the
vehicles with 60 kWh battery packs to streamline its battery manufacturing by
only making 60 kWh and 85 kWh packs.
It offered the option to unlock the remaining 20 kWh of capacity to the few
Model S 40 owners through a software update for a premium. Most ended up
doing it and that’s why you will not see many Model S 40s on the road today.
The Supercharger access was also software-locked with the Model S 40 and 60
and Tesla was offering it as an OTA upgrade.
Tesla quickly discontinued the 40 kWh option altogether and that was it for
the after sale software-upgradable option.
Until Tesla introduced the Autopilot in October 2014 and included the
necessary hardware in all vehicles with the option to activate it at the
purchase for $3,000 or for a premium through an over-the-air software update
later.
At one point earlier this year, Tesla started offering free month trials to
Tesla owners who bought the car without activating the feature. Directly from
the center screen in their car, owners were able to activate the feature and
try Autopilot for a month:
autopilot trialsTESLA IS NOW OFFERING 1-MONTH FREE AUTOPILOT TRIALS TO MODEL
S AND X OWNERS
After the trial, the owners could keep the feature for a premium or go back
to normal.
The introduction of the Autopilot marked a resurgence of these
software-upgradable options in Tesla vehicles and now Tesla seems to favor
them over custom building the vehicles with different hardware. Even though
the company custom builds most of its vehicles for customers, with only a
small percentage of sales coming from inventory cars, Tesla prefers to
include all the hardware in its vehicles and lock them with software for a
possible future activation at a premium.
For something like the new self-driving hardware, the system can still
perform safety features without being activated, which can still be useful,
but when it comes to the battery pack, it is primarily for Tesla to
streamline its manufacturing process.
The trend continued when Tesla reintroduced the Model S 60 while it is only
making 75, 90, and 100 kWh battery packs. And with the significantly more
expensive self-driving hardware, you can end up unlocking almost 30% of the
value of your new car through software updates.
In the US, a Model S 60 now costs $66,000 barebone with no option. If you buy
it like that, you could later decide to upgrade it to Model S 75 via an OTA
software update and it would add approximately 39 miles of range for $9,000.
Then you could later decide to upgrade to ‘Enhanced Autopilot’, a $6,000
upgrade, and again later to ‘Full Self-Driving Capability’,a $4,000 upgrade
that requires ‘Enhanced Autopilot’. That’s $19,000 in options unlocked
through software updates because the necessary hardware is already in the car.
We are talking about almost 30% of the value of the vehicle unlocked with a
few touches on the screen or clicks on your ‘My Tesla’ page on Tesla’s
website. It’s an interesting new approach to vehicle sales.