http://www.githyp.com/microsofts-xbox-e3-2018-media-briefing-was-the-highest-watched-live-stream-ever-on-twitch/
https://tinyurl.com/ycbkzzpb
June 15, 2018 by Paul Curtin @HypMan
With no new consoles announced this year, E3 2018 was all about the games.
And more gamers than any other year tuned in to Twitch for all the latest
breaking news and big announcements from the gaming industry.
Now, for the second year in a row, Microsoft’s live stream was the highest
viewed stream on Twitch.
微软的发表会连续两年成为 Twitch 观看次数最高的直播。
But Microsoft’s Xbox E3 Briefing wasn’t just the most watched live event of
this year’s convention… it was also the highest concurrent viewer count of
any stream ever on Twitch, pulling in an impressive 1.7 million viewers at
its peak.
今年微软 E3 发表会还是 Twitch 史上同时观看人数最高的直播，最高达到 170 万人。
Microsoft / Xbox — 170 万人（去年 110 万人)
Ubisoft — 160 万人（去年 98.6 万人)
Sony / PlayStation — 150万人（去年 92.6 万人)
Bethesda — 96.4 万人（去年 23.3 万人)
PC Gaming Show — 89.3 万人（去年 55.2 万人)
Nintendo / Switch — 67.9 万人（去年 29.2 万人)
EA (Electronic Arts) — 52.8 万人（去年 67.6 万人)
Compared to last year’s E3, Microsoft’s briefing saw an impressive increase
of 600k concurrent viewers on Twitch – which doubled the 818k viewers they
had back in 2016.
微软的同时观看人数和去年相比增加了 60 万人；是前年的 81.8 万人的两倍。
Microsoft also took an interesting approach to E3 this year by heavily
promoting their own streaming platform, Mixer, over Twitch. Their briefing
made sure to never mention the word “Twitch” and they even replaced their
usual Xbox setup on the show floor with a Mixer booth. A move which is sure
to impact Twitch viewership in the years to come.
微软今年强力推广自家直播平台 Mixer，发表会上对 Twitch 只字未提。发表会场的
配置用的也是 Mixer 的直播间。这肯定会影响来年的 Twitch 观众人数。
This year’s runner-up, was again Ubisoft. Despite growing backlash against
their games that haven’t been able to live up to their E3 trailers, Ubisoft
surprisingly was the second highest viewed briefing of E3 2018 — and even
managed to top Fortnite’s record-breaking Pro-Am with 1.6 million viewers.
收视第二名是 Ubisoft，尽管外界批评他们游戏成品和 E3 预告不相符的声浪越来越大。
Ubi 甚至以160万人数超越 Fortnite Pro-Am 的纪录。
Sony, Nintendo, Bethesda, and the PC Gaming Show also all saw more concurrent
viewers than last year on Twitch. There wasn’t much change in the line-up
besides TPCGS making the clever move of re-positioning itself right between
Ubisoft and Sony to keep viewers’ interest during the middle of the day.
索尼、任天堂、Bethesda、PC Gaming Show 同时观看人数也有所提升。
Electronic Arts was the only big briefing to see a drop-off in viewers —
losing 148k viewers (-22%) when compared to 2017. EA’s decline in
viewership is especially concerning for the publisher, whose EA Play
broadcast was the highest viewed briefing on Twitch just two years ago with
910k concurrent viewers.
EA 是唯一收视率下滑的大型发表会，较去年人数减少 14.8 万（22%）。EA 在前年的
同时观看人数还是当年最高的 91 万人。