AI Summary
亚马逊关闭了一个内部 AI Token 排行榜，并呼吁“不要为了用 AI 而用 AI”，借此遏
止刷量的行为。
该排行榜由员工私下制作，因会激励员工纯粹为了冲排名而去做一些无法真正解决问题
的任务，因而遭到关闭。
亚马逊高级副总裁本周对员工表示，请将 AI 用于解决客户与业务问题或进行创新，而
不是盲目使用。
《金融时报》最先报导了此举，这反映出大企业因担忧 AI 预算暴增却看不到相对应的
回报，开始转变过去砸钱不手软的态度。
亚马逊发言人证实这个名为“KiroRank”的内部看板已被停用，并澄清这只是员工自发的
非正式工具，绝非为了鼓励盲目使用。
发言人在声明中表示，公司专注于推动 AI 应用与分享最佳实践，以提升创新和营运效
率，并对团队积极拥抱新技术感到自豪。
发言人补充道，团队可自由决定如何使用和追踪 AI，虽然公司会监控 Token 用量以控
管成本，但并不鼓励硅谷那种单纯用 AI 消耗量来衡量生产力的“刷量”风气。
而这种一味追求 AI 消耗量的趋势显然正在退流行。
例如 Uber 营运长近期表示，该公司的生产力提升并未与激增的 AI 支出成正比；在此
之前，Uber 的技术长也曾因透露公司在 4 月份就已烧光全年的 Claude Code 预算而引发热议。
Token 是大型语言模型处理文字的基本单位，随着 2026 年 AI 智能体（Agentic AI）
在无需人类干预下长时间自主运作的趋势兴起，Token 消耗量出现了爆炸性增长。
《商业内幕》4 月曾报导，亚马逊的零售业务正在严密追踪工程师使用 AI 的情况，包
括每月使用人数、工作流嵌入频率以及最终产出的实际成效。
https://tinyurl.com/3f7wd9j7
Brent D. Griffiths
Fri, May 29, 2026 at 12:10 PM EDT 2 min read
Business Insider
Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI'
Amazon is looking to minimize "tokenmaxxing."
The company is shutting down an employee-made leaderboard that tracked AI
token use because it encouraged some staff to perform tasks that didn't
necessarily solve problems, just so they could climb the ranks.
"Please don't use AI just for the sake of using AI," Dave Treadwell, an
Amazon senior vice president, told staff earlier this week. "Use AI to help
you solve customer problems, to help you solve business problems, to
innovate."
The move, first reported by the Financial Times, is the latest sign that big
companies are pivoting from a culture of free-wheeling AI spending amid
concerns about ballooning AI budgets that lack the returns to justify them.
An Amazon spokesperson confirmed to Business Insider that the internal
leaderboard, called "KiroRank," had been "deprecated." The spokesperson said
the dashboard was an informal tracker created by a group of employees and
"was never intended to promote the use of AI for usage's sake."
"We're focused on AI adoption and sharing best practices to celebrate
innovation and operational efficiency gains across the company, and we're
proud of the way our teams are embracing this technology," the spokesperson
said in a statement.
The spokesperson said that Amazon teams have the freedom to determine how to
both use AI tools and track that usage. While the tech giant does track AI
token usage to measure costs, it doesn't encourage "tokenmaxxing," the
Silicon Valley trend of measuring AI productivity by the amount of AI that an
employee or company uses.
That trend seems to be falling out of favor.
Uber COO Andrew Macdonald, for instance, recently said the rideshare giant
wasn't seeing productivity and other gains in line with its increased AI
spending. Macdonald's comments came after Uber CTO Praveen Neppalli Naga went
viral for saying that by April, the company had already blown through its
Claude Code budget for the year.
Tokens are how large language models break down words into numerical inputs
and outputs, and are essentially the building blocks of AI chatbots and
coding tools. Token usage has risen dramatically in 2026, in part because of
the rise of agentic AI, which allows agents to operate with minimal human
intervention, potentially for hours on end.
In April, Business Insider reported that Amazon's retail business was closely
tracking how engineers used AI, including how many engineers use AI a month,
how frequently AI tools were embedded in workflows, and what results the AI
deployments were creating.