译文为求通顺将适时润饰，小弟并非外文系也不是专业翻译，只是个小RD，翻译只是方便
大家了解他讲了什么。
以下为周永明的信和译文:
I would like to take this opportunity to share with you the situation and my
thought regarding recent progress and challenges of htc.
我要借由这次机会来和大家分享目前的情况和对目前htc的情况和挑战的看法。
You had probably heard of our announcement of q3 outlook which is definitely
disappointing.
你大概已经听说我们对第三季展望那份令人失望的声明。
Yes, of course we are disappointed that our sales are down while smartphone
market share is growing.
是的，当然我们也对我们的销售下降而智慧型手机市场却成长的情况感到失望。
I think there are multiple reasons for the challenges we are facing today.
我想对于当前我们面临的挑战有诸多原因。
The franchised Brands are playing a major role today. Htc has not built a
franchised brand until HTC One.
今天品牌扮演着一个重要角色。 Htc直到HTC One前并为营造一个品牌。
It requires sometime to build a successful brand. HTC One is a very strong
product which is well recognized.
要经营出一个成功的品牌需要一些时间。 HTC One是个非常棒也有识别度的产品。
However the mass awareness was not big enough. While building HTC one
franchised Brand is the right
然而群众魅力却不足。 然而HTC one品牌是正确的方向，
direction, we still need to continue to improve the awareness of the Brand
and drive greater consumer demand and preference.
我们仍需继续改进品牌聚焦性并且满足消费者的需求和喜好。
There are multiple areas we need to be improving. Traditionally htc depended
on products a lot. We have
有许多区域我们必须改进。 传统上htc非常依赖产品。
leading products and they have helped us in the market to get to where we are
today.
我们有许多领先产品而且这些产品也帮助我们到达今天的地位。
However when market changed, competitors strategies changed and when they
became better the product gap
然而当市场改变，竞争者策略改变而且当他们变成更好，产品的界线变得更窄。
became narrower. Our competitors can leverage their scale, brand awareness
and big marketing budget to do
我们的竞争者可以利用他们的规模、品牌意识和更大的行销预算
things which htc could not do.
来做htc做不到的事。
There are always room for us to be improving, e.g. products, quality,
holistics readiness of product, marketing,
总有些空间我们可以改进，像是产品、品质、产品的整体完备性、行销、出售、零售等
sales, retail, etc. We have identified those areas and have plans to improve
them. We have recently optimized
我们已经识别出那些区域并准备改进它们。 我们最近已经对一些组织进行调整来确保我
们有新的方式来进行这些改进。
some organization to ensure that we have new way of working on them. To
ensure we can focus on making
确保我们可以专注在让我们的好点子更棒。
our big ideas bigger. To ensure our holistic readiness is there when we go to
market.
确保我们投入市场时达到整体完备性 。
We also need to improve our communication. Htc used to be a company where we
did things quick and reacted
我们同时必须改善沟通。 Htc曾是间直行和反应快速的公司。
quick. However the fast growth from the last 2 years has slowed us down. We
have people in meeting and
然而，过去两年间快速的成长已让我们速度变慢。 我们有许多人无时无刻在开会和讨论
但却没有订下结论、
talking all the time but without decision, strategic direction or sense of
urgency. Bureaucracy crept in without
策略方向或意识到紧急性。官僚在没有自主时悄悄潜入。
clear ownership. We agreed to do something but we either didn’t do it or
executed it loosely.
我们同意去做某些事，但是我们不是没做就是执行松散。
That’s what happened to us. Market changed and we also have our own issues.
这就是发生在我们身上的事。 市场变了而我们也有自己的问题。
However I have strong confidence in HTC. Our origin and culture are still
there. We have great people and they
但我对HTC有很大的信心。 我们的根本和文化仍在这。 我们有许多杰出的人而且他们仍
在为htc贡献。
are still there very committed to htc. We have the best products as
recognized by the One X having the
我们有最棒的产品One X被认为拥有业界最棒等级。
industry’s best rating. In addition, our product pipeline is very strong and
I am super excited about the new
此外，我们产品的管线非常强，而且我个人对于我们目前在今年稍后和明年初将到来的新
产品非常兴奋。
products we are working on for later this year and early next year. Htc’s
design, innovation and technologies
Htc的设计、创新和技术是世界最顶级之一。
are one of the tops in the world. We have excellent customer relationship
which is invaluable. We have reacted
我们有非常棒的客户关系这是无价的。 我们正快速地反应来修复我们主要的问题。
quick in fixing our major issues. We are coming back soon; we are one of the
top three worldwide major
我们很快会回来。
smartphone brands with tremendous respect from the industry.
我们是倍受业界尊敬的世界三大主要智慧型手机品牌之一。
I want to take this opportunity to thank you and your family as well for
their support to you and to htc. I want to
我要藉这次机会谢谢你和你的家人和他们对你和htc的支持。我要谢谢你、你的努力和贡
献。
thank you for your hard work and contribution. You are the people who make me
feel very proud of HTC.
你是那些让我为HTC感到骄傲的人。
You have every reason to remain confident. Do not be influenced by noises
from market and industry. We really
你有任何理由感到自信。 不要被市场和业界的杂音给干扰。
are the strong player in the market and we are just having short term
challenges. But short term challenges
我们确实是市场上的高手，我们目前只是面临短期的挑战。 但短期的挑战没问题。
are fine. We are still very strong and financially healthy. The most
important thing is what we do to solve the
我们仍强大而且财务健全。 最重要的事我们如何解决问题。
problem. Our own action matters. The way we behave matters. Please make sure
that we kill bureaucracy.
我们的行动很重要。 我们如何回应很重要。 请确保我们铲除官僚。
Make sure we are doing the right thing quick and make it works. We
communicate with clear goals and targets
确保我们快速地做正确的事而且让它成功。 我们勾勒出清楚的目标和标的并且完成它。
and make it happen. For example, after meeting we say we want to prioritize
to achieve A,B,C and we want to
例如，会后我们说要优先完成A,B,C而且我们要在一星期内完成。
get this done within one week. If there is concern and conflict we should
immediately talk and agree upon the
如果有任何疑虑和冲突，我们必须立刻讨论并且达成一致的目标和标的。
goals and target. We need to prevent that yeh, yeh we are looking into that,
we are working on that without
我们必须防止深入那些不明点，那些我们花精力却没有明确标的的点。
clear target. Of course you can say I need 2 days to confirm it and that’s
fine. But make sure you confirm it
当然你可以说我要两天来确认它，这样是没问题的。 但确保你在未来两天内完成确认。
within the next 2 days.
When we are working on something we need to have a clear sense of what the
most important items and
当我们在执行某些事时，我们必须要清楚的意识到什么事最重要的项目和关键的特色，
hero features are, and make sure we have high confidence to get those
priorities done instead of everything is
并确保我们有很大的自信来完成那些优先项目而不是所有项目一视同仁。
everything. Don’t let the processes, rules and norms to impact our important
goals. Of course we have to follow
不要让过程、规则和规范来影响我们的重要目标。 当然我们必须遵守某些规则和条件
certain rules and criteria but don’t let small things kill the major goals.
Again make sure we have big things in
但不要让小事物阻碍了主要目标。 在次说明，确保我们专心在重点上。
mind. Stay firm with the hero innovations and make them even bigger and
deliver them.We are coming back.
专注在那些关键创新，确保它们更棒而且完成他们。 我们将会回来。
心得:
从前从前有间公司叫做HTC...