49% Of US Gamers Are Spending Money On Microtransactions
https://tinyurl.com/y4do5yfn
According to SuperData, 49% of gamers in the United States have spent money
on in-game content in September on console and PC.
This was a decrease from September, where “in-game conversion has dropped to
16% and 10% on PC and console respectively from 30% and 36% in September 2018.
” That’s a very sharp decline.
The decline, SuperData explains, is probably due to gamers being highly
sensitive to the opinions of others, with 54% being influenced by family and
friends. “Word spreads fast concerning games with perceived predatory
microtransactions“, the report states.
SuperData concludes: “In-game spending as we know it has reached a
saturation point. Between loot boxes, battle passes, one-time booster packs
and individual cosmetic purchases, there is no shortage of in-game
monetization tactics. These strategies, however, are not enticing everyone to
purchase additional content.”
Whilst the decline is encouraging, as it shows gamers are pushing back
against the variety of anti-consumer practices that companies like EA and
Activision frequently use in their games, it’s still too high. Remember,
whenever you buy something you’re sending a message. Buying in-game items
shows your support for them. If you don’t support them, then don’t buy them.
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这是来自Jash Talks Games的文章。
内容是SuperData的统计资料。
简单来说美国玩家有49%会在微交易花钱，也就是会课金的意思。
但最近统计发现美国玩家对微交易越来越不感兴趣。
比对2019年和2018年的九月资料，PC和家机的游戏内转换率从30%和36%降到16%和10%，掉
的很多。这表明越来越多美国玩家对微交易不满。
而统计也发现有54%的玩家是受到家人和朋友影响。
其中特别提到了这句：
Word spreads fast concerning games with perceived predatory microtransactions
有明显掠夺性微交易的游戏的消息正在快速传播。
也就是美国玩家对于厂商的吃相越来越不满了，开始有了抵制现象。
但还是有不少人在课金就是了......