This violent videogame has made more money than any movie ever
Published: Apr 8, 2018 11:53 a.m. ET
https://tinyurl.com/y97q32d7
* GTAV超屌长卖 持续收益 所创造的经济规模超越任何单一媒体title
包括史上最卖座的电影 阿凡达 (更不用说超越COD了)
*60亿的经济规模超屌 Take-Two Interactive Inc.赚翻了
*电玩产业前途无可限量 可能超越电影业 (Hollywood)
‘Grand Theft Auto V’ has brought in $6 billion, more than any other single
media title in history, and continues to sell
“Grand Theft Auto V” has been criticized for depicting torture, deploying
heavily sexual scenes, using racially offensive terms and a misogynistic
portrayal of women.
It is also the most financially successful media title of all time.
Since it’s launch in 2013, “GTA V” has sold 90 million units, putting its
total haul for publisher Take-Two Interactive Inc. TTWO, -4.06% in the
neighborhood of $6 billion—far above the success of blockbuster movies like
“Star Wars” or “Gone With The Wind,” which both collected more than $3
billion, adjusted for inflation. Even taking into account DVD and streaming
sales would not put the biggest movie blockbusters in GTA V’s neighborhood,
said Cowen analyst Doug Creutz, estimating those sales might add up to $1
billion to the films’ totals.
“I think it’s a wild outlier,” Creutz told MarketWatch in a phone
interview. “I think maybe with the exception something Nintendo has made—
Mario Brothers—but aside from that there’s never been a console game that’
s sold so many units.”
While the Mario franchise has sold more units in total, no single Mario game
has come close to collecting $6 billion on its own. GTA V stands alone
largely because of the title’s continued longevity: It continues to bring in
hundreds of millions in revenue more than four years after its launch,
finishing 2017 as the sixth best-selling videogame in the U.S., according to
NPD Group data.
GTA V sales are so impressive over such a long period of time that when
asked, Needham & Co. videogame analyst Laura Martin said she literally didn’
t believe that a title originally launched in 2013 could sustain that level
of success into 2018. Martin does not cover Take-Two, but does cover
competitors Activision Blizzard Inc. ATVI, -2.96% and Electronic Arts Inc.
EA, -2.37% which employ a strategy similar to Nintendo’s with Mario: Crank
out new titles based on the property to get more money.
“The companies I cover have a new update every year or two, at the longest,
often with a big expansion pack,” she said in a telephone interview, adding
that companies should be investing in titles every year within existing
franchises.
By comparison to making films and other media, videogames are a lucrative and
profitable industry, in part because the medium itself lends itself to a
data-heavy approach in terms of what is and is not working to boost profits.
In 2017, consumers spent $36 billion on videogames, up 15% from the year
earlier, according to NPD Group data. Box office sales improved 3% globally
to a record total of almost $40 billion, though domestic returns declined and
prompted questions about cinema chains and film-production companies.
“Videogames are a much better business than [movie] studios,” said KeyBanc
analyst Evan Wingren in a phone interview. “Games in general have the
enviable position that their content is interactive, which allows them to
make data-driven insights and adjust games and business models that benefits
players and the company.”
Investors appear to understand the potential for a massive windfall and sent
Take-Two stock up 65% in the past year, as the S&P 500 index SPX, -2.19%
rose 13%. Rivals have benefited as well: Activision Blizzard climbed 33% and
Electronic Arts shares rose 13% in the past year.
Whether there is a kind of secret sauce in “GTA V” and its colossal success
that Take-Two can replicate in the future is an open question. The release
timing benefited, to some extent, by the fact that the publisher released it
two generations of gaming console—potentially selling duplicate copies, but
also benefiting from two separate audiences. “There’s been some double
dipping,” Creutz said.
Take-Two declined to make executives available for this article.
“GTA V” is a very good game, according to critics and players. The gaming
press gave the title strong reviews, despite the game initially lacking
multiplayer component. Since its launch, developers at Rockstar Games—the
Take-Two unit responsible for making the game—have taken pains to improve
its flaws but also manufacture an enormous amount of additional interactive
material.
“It’s a high-fidelity game that looks very good,” Wingren said. “Fidelity
can only go so far, it comes down to content that they’ve created such as
the vast world people can continually reinvest in. People create characters
that become their second lives at times.”
The online world of “GTA V” also creates a model, says Wingren, where as
people spend real money on online components, it allows Rockstar to reinvest
resources into developing more content, which in turn fuels more spending by
players. “It fuels this virtuous cycle.”
That world is also violent and rife with what critics call racially offensive
language and sexual content that is misogyny toward women, among other
things. The series has been dogged by controversy since it’s launch and the
latest iteration of the game was no different: there is a grisly torture
sequence, the game has a high body count (to put it mildly), it’s possible
to kidnap and murder sex workers and people use footage from the game—and
others—to harass women on the internet.
Yet despite the controversial aspects, the game is wildly successful.
Don’t miss: EA will time ‘Anthem’ launch to please investors, not gamers
Its success leaves the looming and perhaps uncomfortable question for
investors and Take-Two executives of whether the publisher is going to
replicate the massive success “GTA V” has enjoyed. The company hasn’t
formally announced a sequel which could potentially build on the audience of
about 90 million, and declined to provide an update when MarketWatch asked.
Creutz says the possibility exists that upcoming titles such as the
fall-slated “Red Dead Redemption 2” may be equally valuable, but it is
remote.

鲨鱼卡刷起来

这猛到我觉得他们都可以自己出一台主机了

完了gta6不知道要多久才出

做出一个怪物了

神game

看成超屌长

再来就等RDRO?

GTA6要变成鲨鱼卡游戏了吗==

GTA 6传闻现在已经在制作，可能2022会出

R星出产 神作保证

干....我有生之年有办法玩到GTA6吗....2022年PS5pro都出了吧XDD

GTA5再战十年！

GTA6大概还要等十年 GTAV可以打十年

突然想起这款其实是PS3末期的游戏，居然到次世代末期还在

GTA好玩程度真的可怕 每过一段时间就会开来杀个人 这才是真正在玩游戏啊

这种还会想开来玩的游戏又不会有空虚感只有他了

这世代主机要成为没有新GTA可玩的主机了 PS3还能有两款

没关系可以玩 RDR2

单机跟线上都赚翻，结果单机都不更新了

至少丢个单机DLC给大家解馋吧...

不出dlc根本清流:)

GTA六无望XDD

这才是模拟人生

过一段时间又会开来杀人+1 这游戏真的很屌

只有28.65%的玩家完成最终任务干嘛做新章节（误

不出dlc就赚成这样，出了还得了

什么好莱乌，我只知道好麦乌啦XDDD

鲨鱼卡卖的很好

gta5光是当年初版 优化就很恐怖了 可以在ps3 xbox360做出那种画面和流畅度

PS4八成玩不到GTAVI了

online很多新内容没有刷鲨鱼卡或长时间农都玩不起

在欧洲常驻月销售前五的恶心游戏

优化真的猛

18禁游戏但小孩不会学坏的经典作

下一代该搞VR了吧

搞VR就看见一堆人整天去嫖妓跟脱衣酒吧了

没看错的话，累计已卖9000万套

不喜欢现在这样的模式 重心都放在线上模式

FFXV大概就是想学gtav吧...

十年磨一剑 一剑用十年

R星出产 我都照单全收 下款高峰 RDR2

每次看到嘘说不出剧情DLC的都很想摇头完成单机最终任务的玩家才几%而已？当然只会出线上阿，况且有在更新已经是创举了还奢求单机更新会不会太贪心了点？

Source: VGChartz.（笑不过这篇有没有忘了wow之类的存在？

说贪心是过头了啦,只是希望有单机DLC,不算过分吧当然他就是不出,只能干瞪眼QQ

啊 有人说了。快打2跟wow都是10b等级6b的gta5还要努力两年

这下GTA VI要等到2023年了

好奇到底都是谁在买 哈哈

特价便宜又没还没买的就会买了吧我比较好奇鲨鱼卡的产值占几%

GTA5真的很威，只有R社能超越R社

出单机dlc叫贪心？知不知道当初也是R星自己说过会出的结果线上赚翻了才取消单机资料片，单机玩家就不是玩家腻？

最会做游戏的公司==

这是一次买断的游戏 真的有这么多新玩家买GTAV？

锁一下就有了

锁一下就有

真的超屌

游戏完成度高就能大卖

锁一下就有XDD

我也贡献一片PS3的

我贡献一片PS3数位 玩大概1个多小时就关了 不合胃口

最强自由度的游戏，不EY

为什么一定要玩完单机最终任务才能想要剧情dlc?不能有人喜欢系统但不喜欢原剧情吗？？

当然不行 厂商给你什么就要吃什么 厂商不给的你不能要 不然就是贪心或要求太多

RDR2确定会出online鲨鱼卡模式了 T2自己在财报会上讲的开发会延期也是因为这个

我PS3 PS4都买了Q.Q GTA真的很猛 其实模组开发下去什么都能玩……

GTA5败在我先玩ONLINE直到被外挂打暴 单机都没玩 惨

tomzakeru大 鲨鱼卡去年占Take-Two利润的60%

神神神神神级 GAME连电影产业也望尘莫及QQ

我买了 PS3 PS4 Steam 三套..

干你妈的GTAV到底要不要下榜?我要玩GTA6啦!!!我ps3 ps4 steam全部买一轮了 干!!

奇怪卖这么好 上去连线一堆活动都没人啊

大家别再买了 我想玩6啊QQ

6666666666666666666

买了PS3 PS4 PC

GTA 5 再战百年

完成单机最终任务的不到3成，然后达成“完美犯罪”的100%进度的玩家更不到5%

原来像我当年一样把 GTAV 破关的人那么少…这游戏的剧情其实也满有趣的我觉得，各种讽刺时事

我只玩剧情耶，很有趣啊

PS5出来再移植一次 又能拖个4年一个游戏跨三个世代 我看6代遥遥无期了(X)

因为 ps3 时代要连线满麻烦的吧，所以当初主要玩单机

其实很多PS4游戏打完全破得好像比率也没高到哪去而GTA5内容又很多XD

我ps3全破之后就封片了，只想玩剧情

单机开飞机就卡了很久QQ

PC主线全破 就没玩了 但真的好玩

GTA再战十年完全没问题

完美罪犯连1%都不到啦https://i.imgur.com/kO5GSuI.jpg单机最终任务不到2成https://i.imgur.com/31pxsaO.jpg贴错是这张https://i.imgur.com/zChGkRL.jpg而第二张则是显示连第一个任务都没做完就放弃不玩的人有23%，比破关的还多

拍爆笑短片也满好玩的

各人单机(主线全破) 线上都有玩 比较偏好单机剧情可能本人比较喜欢看故事玩游戏 XD不过我拉了4、5个朋友入坑GTA5，他们只玩线上 ~单机则是完全没打开来玩 XDDD

正常吧,一群朋友约一定打线上阿没那么多时间联单机都玩啦

我就是不正常的那个 我都是先花时间把剧情玩完 QQ

只有RDR2有希望挑战

PS5大概是GTA6专用机了日厂越来越辛苦到PS5 快打旋风6要出个完整版 会更困难

搞不好ps5一发表就顺便搞个GTA6同捆...

PS5 绑KNACK 3 跟 GTA 6 有搞头

干屌到爆了

跟阿凡达比怪怪的，可是GTA5真的很会卖

我的数字是从psn profile 抓的

R*是太热卖所以品质都不管了？ PC一堆外挂都不处理...

热卖到不用研发GTA6，出DLC就好

我买PS4版的，主线全通、连线大概有60小时，后面一堆更新摆明了就是来卖鲨鱼卡的

改成VR就是一级玩家了

别说gta6了，现在比较怕碧血2也只专注在线上模式

前几天开机觉得画面在现在来说有点老了快推6吧

gta6好久啊～～～～～～

万一不小心RDR2又靠线上让他们吃10年的话...

靠鲨鱼赚的

这可以再卖5年没问题

自由度 就是被这游戏养大

我一共买了xob360*1 ps4*1 pc*1共3套..

胃口被养大了

我大GTA5