课程名称︰企业管理
课程教师︰朱文仪
开课学院：管院
开课系所︰工管
考试日期（年月日）︰04.17.19
试题 :
一、是非题
1. Efficiency is described as "doing things right"
2. Planning helps manage lagers eliminate uncertainty and prevents
organizations from change.
3. The “OT” part of the SWOT analysis includes an analysis of an
organization's environmental opportunities and threats.
二、选择题
1. Managers with titles such as regional manager, project leader,
or division manager are?
A) first-line managers
B) top managers
C) production managers
D) middle managers
2. A _______ personality is characterised by chronic feelings of a sense of
time urgency, an excessive competitive drive, and difficulty accepting and
enjoying leisure time.
A) Type A
B) Type B
C) Type X
D) Type Y
3. Changes in work processes, methods, and equipment are a part of ____ changes.
A) technological
B) structural component
C) financial
D) structural design
4. Which of the following would be a well-written goal for an online
retailer operating in a volatile business environment?
A) To minimize costs, maximize profits, and maximize return on investment.
B) To accelerate our growth to the maximum possible level over the
next three years.
C) To achieve a double growth rate in revenue, which is defined as
the number of items sold multiplied by their price.
D) To invoice merchandise worth $200,000, every month,
for the next three years.
5. Who targets a narrow market segment with customized products?
A) a differentiator
B) a cost leader
C) a focuser
D) a first mover
6. Frrell has slected ajob candidate who eventually becomes very sucessul
workers. When asked how he does it, he answered that he
"listened to his gut." Farrell is really __________.
A) using his intuition
B) using bounded rationality
C) using perfect rationality
D) satisficing
7. Nonprogrammed decisions ____________.
A) involve standardized solutions
B) are usually made by lower-level managers
C) are associated with clear and specific goals
D) are unique and nonrecurring