https://twitter.com/ClutchPoints/status/1732417964727575021
People owe NBA Commissioner Adam Silver an apology.
Because despite all the criticism and skepticism of the seemingly "pointless"
In-Season Tournament, it has already transformed NBA viewership.
November isn't a month that screams basketball. In fact, the NFL gets 10x the
viewership in the 11th month. But a Forbes study has found that the NBA is
finally breaking November records because of the IST.
大家都欠NBA总裁Adam Silver一个道歉。
因为即使那些说季中锦标赛"没意义"的质疑声与批评不断，他已经改变了NBA的收视生态。
11月绝对不是篮球可以大放异彩的月份。事实上，NFL在每年的第11个月有NBA10倍的收视
。但一个富比世的研究指出NBA终于因为季中锦标赛的缘故打破了11月的收视纪录。
On November 28th, the Warriors-Kings IST game broke 2 million viewers- a 93%
increase in viewership compared to games in November last season. And it's
not just because the game featured the Warriors in a Game 7 rematch from last
season.
The NBA has seen a 26% viewership increase in all Tournament games in
November compared to games in the same timeframe last season. That includes a
20% viewership increase for IST games on ESPN, 16% on TNT, and 20% across all
local broadcasts.
在11月28日，勇士-国王的季中锦标赛突破了2百万收视-相较于去年同期的收视是高达93%
的成长。而这不仅仅是因为这是勇士与国王在上一季季后赛第7战后的重新对决而已。
NBA在所有季中锦标赛的比赛相较于去年同期都收获了26%的收视成长。这其中包含了季中
锦标赛在ESPN 20%的成长、在TNT 16%的成长及各个地方电视台20%的成长。
And the best part?
Fans are NOT paying more for these games. According to TicketIQ, ticket
prices for those IST games were at the same level as regular season games
from last November. The same goes for the quarterfinal and semifinal games,
with only the championship game in Las Vegas showing signs of a price
increase.
而最棒的部分呢?
球迷并没有为了这些比赛而付出更高的票价。根据TicketIQ，季中锦标赛的票价水准与去
年同期的票价相同。连去8强赛与4强赛的票价都没有变化，只有在拉斯维加斯举办的冠军
战有比较高额的票价。
Ok, now put down the calculator.
Did you see the Indiana Pacers crowd on Monday night? Did you feel something
when the New Orleans Pelicans advanced to the semifinals?
Nobody said this whole thing was supposed to have a point. But Adam Silver
still made his point.
The In-Season Tournament doesn't take anything away from the NBA. It adds an
intensity and sense of elimination the regular season needed.
So while the courts may be over-colored, the Tournament is far from overhyped
…
撇开数据不谈，你会在星期一晚上见到印第安那溜马的大量观众吗?你有感受到纽奥良鹈鹕
晋级准决赛的时候你有什么感受吗?
没人觉得这整件事情有道理。但Adam Silver仍做到了。
季中锦标赛并不会让NBA损失任何东西。而他还增加了季赛需要的张力与会被淘汰的感觉。
所以虽然球场可能被过度上色了，季中锦标赛远没有被过度炒作。
https://i.imgur.com/b3JIbTG.jpg