来源: FastCompany
网址: https://tinyurl.com/4e57dx3y
Watching LeBron James salsa dance in this new Mountain Dew ad is the best
thing you’ll see today
LBJ在Mountain Dew的新广告里面跳Salsa
As ad teasers go, this one was promising. On May 10, LeBron James retweeted a
clip for a new commercial for Mountain Dew Rise. It featured the NBA champ .
. . mowing the lawn of a tasteful bungalow? Major brand. Insanely famous
person making a mundane task look cool with fantastic production values. OK, I
’m listening.
先放了广告的预告，让大家觉得这广告会很好看。在5/10的时候LBJ转推了Mountain Dew
Rise的新广告。里面有LBJ，在一间可爱的小房子前割草皮？有名的品牌加上知名明星，把
一件平淡无奇的事情拍的很酷有价值？这让我上钩了。
LBJ广告预告: https://twitter.com/i/status/1391781791774642177
The full ad, released May 13 and created by TBWA/Chiat/Day and directed by F.
Gary Gray (Friday, Straight Outta Compton, Fate of the Furious), stars James
wondering where he’d be in life if he was the type of person who hit snooze
every morning. We see him doing everyday stuff like washing clothes at the
laundromat, watching cartoons in the middle of the day, and mowing the lawn
of his still tasteful bungalow. Of course this is LeBron James, so even if he
’s not vying for NBA GOAT, he still manages to be the best at something:
salsa king!
完整的广告在5/13释出，导演是F. Gary Gray，由LBJ领衔主演，剧情是他想着若是他过著
一个生活是每天早上按闹钟起床的生活。影片可以看到他做每天的例行事务，像是去洗衣
店洗衣服，在白天看卡通，以及在他的可爱小屋前除草。当然，他可是LBJ，即使他没有去
抢当NBA的GOAT，他仍旧可以在某方面是顶尖的：Salsa舞王！
广告完整版：https://youtu.be/3yWAzvBjh4c
直接跳LBJ跳舞: https://youtu.be/3yWAzvBjh4c?t=29
No doubt that Mountain Dew will get a huge image boost for Rise, but the real
winner here is LeBron.
毫无疑问Mountain Dew的Rise品牌形象会大大加分，但是真正的赢家则是LBJ。