“Santa Joining the NBA?” opens with a press conference in which Santa
announces that it “just wouldn’t be right if the MVP of Christmas sat on
the sidelines” during the five big games this Christmas. So, for one game,
Santa will join the league on one of the ten teams playing. The spot goes on
to show players’ reaction to the news, as well as Santa coming up with
nicknames for himself and selling out for a cereal endorsement deal. It’s
the kind of goofy humor W+K New York cranks out for ESPN with regularity,
tailored for the holiday season, and while it may stretch past its welcome
the spot certainly has its entertaining moments. Viewers can expect a lot
more Santa in the weeks leading up to the five big games, as this is just the
introductory video and additional spots, supported by digital and social
elements will be released and run through December 25.
小弟英文不好 不过看起来圣诞老人身为圣诞节MVP不甘愿只待球场边
所以决定成为自由球员加入NBA
来源:http://www.adweek.com/agencyspy/santa-joins-nba-as-free-agent/98686
影片:http://espn.go.com/video/clip?id=espn:14313175