Sports Business Journal
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Audience Analysis: MLB national partners all seeing gains headed into All-Star b
reak
观众分析：MLB 全国转播伙伴在明星赛前收视人数皆有增长
Heading into the MLB All-Star break, national audience numbers are trending in a
positive direction.
随着MLB迈入全明星赛中场休息期，全国转播的观众人数正呈现出积极向上的趋势
MLB is seeing its strongest viewership numbers in years heading into the All-Sta
r break. First, Fox is having its best numbers since 2021 (2.06 million viewers)
and is up 1% from the same point last year. One example: Fox averaged 2.51 mill
ion viewers Saturday night for regionalized action featuring Astros-Dodgers (the
second-best Fox MLB window this season to date). ESPN’s “Sunday Night Basebal
l” package is at its best point since 2017 (1.75 million viewers)