Fox Sees Earlier-Than-Expected Sell-Out for MLB All-Star Game Commercials
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Advertiser demand for the Major League Baseball’s All-Star Game has been so int
ense, even the commercials that might never air are getting snapped up.
今年广告商对MLB明星赛的需求非常强烈
甚至连可能永远不会播出的广告时段都被抢购一空惹
Fox expects to run close to 80 commercials across its July 15th broadcast of the
Midsummer Classic, scheduled to take place this year in Atlanta, but many ads t
ied to game elements that can’t be predicted, like pitcher changes or extra inn
ings, are also spoken for, says Mark Evans, executive vice president of ad sales
for Fox Sports, during a recent interview.
转播单位FOX预计当天会有80个广告播出，但不仅仅这样
FOX广告销售部执行副总裁Mark Evans表示
许多与比赛中无法预测的元素相关的广告时段，例如投手更换或延长赛
也已经被预订了
“Sell-out is usually right before the game in July,” he says. “We were sold o
ut in the beginning of June – a full month earlier.” He predicts this year’s
All-Star Game will sport a record number of commercials, sold at some of the eve
nt’s highest prices and generating some of the largest revenue Fox has seen for
the baseball spectacular.
今年早在六月初就卖光所有的广告时段
预计今年的明星赛将创下广告数量的新高
并以史上最高的价格售出，为FOX创下美国职棒盛事中最高的营收纪录
Fox has been seeking between $750,000 and $800,000 for a 30-second commercial in
the All-Star Game, according to a person familiar with the matter.
根据知情人士透露，FOX的开价是75万-80万美金(30秒广告)