https://news.v.daum.net/v/20200326083913667
海特真露公开与IU回归一起拍摄的真露新广告
https://i.imgur.com/inNpG6r.jpg
像露珠一样干净的真露与回归的IU一起拍摄的广告即将公开。
海特真露26日表示,将与真露代言人IU一起制作新的广告,正式展开行销活动。 新广告客
户端上写着"露珠干净地来了又干净地消失了! 在"露珠般干净的第二天,真露"的口号下,
将把真露本来的干净味道和没有宿醉的第二天传达给消费者。 新广告将从明天(27日)开
始通过IPTV,网络频道等进行播放。
望着酒馆的桌子和空荡荡的烧酒杯,IU正在寻找什么,她马上在水瓶后面见到了热情打招呼
的露珠。 到处走动,对IU开玩笑的露珠一下子掉进了烧酒杯里,和晚到的朋友一起喝了干
净的露珠的IU一边喊着"露珠!"
此次广告以与IU交流感情的像朋友一样的露珠形象,以活泼轻快的形象进行。 特别是将和
IU一起干净地回来后干净地消失的露珠的魅力最大化,有效地传达了"像露珠一样干净的第
二天,真露"的价值。
海特真露的策略是,除了此次广告之外,还提供针对多种消费者的内容,提高品牌偏好。
海特真露行销室常务吴成泽(音译)表示:"IU的魅力被评价为是真露历届代言人中最符合品
牌，并形象化了和与IU一起分享感情的朋友般的露珠"在喝真露的瞬间也很纯净,第二天也
毫无宿醉地消失,她用愉快轻快的色调表现了她的优点,希望大家能够愉快地欣赏广告,在
喝真露的时候也能想起广告的感性。"
英文
Hite Jinro revealed a new Jinro advertisement filmed with IU.
An ad filmed by clean dew Jinro with the returning IU is about to be released.
Hite Jinro said on the 26th that they will create new advertisements with IU,
the endorser for Jinro, and officially launch marketing activities. The new
advertising customer reads "Dew drops come cleanly and disappear cleanly!
Under the slogan "Next day is as clean as Jinro dew drops", conveying the
original clean taste of Jinro and no hangover the following day to consumers.
The new advertisement will be broadcasted on IPTV, Internet channels, etc.
starting tomorrow (27th).
Looking at the pub's table and the empty soju glass, IU was looking for
something, and she immediately saw a warm greeting dew behind the water
bottle. Walking around, the dew that was joking about IU fell into the soju
glass, and IU drank clean dew with friends who were late and shouted "dew!"
The advertisement was carried out with the image of a dew-like friend who
exchanged feelings with IU, with a lively and brisk image. In particular, the
charm of the dew that disappeared cleanly after coming back cleanly with IU
was optimized, which effectively conveyed Jinro's value of "the next day is
as clean as dew".
Hite Jinro's strategy is to provide customer segment content to increase
brand preference.
"The charm of IU has been evaluated as the most consistent brand among
Jinro's past endorsers, and has visualized the friend-like dewdrops that
share feelings with IU." The moment of dew was also very pure, and it
disappeared without hangover the next day. She expressed her advantages with
pleasant and light tones. I hope that everyone can enjoy the advertisement
happily and remember the sensitivity of the advertisement when drinking
Jinro. "
(翻译cr.Utopia) https://uaena.cc/gzv6e