全文一共85页
看完那个摘要
我相信这个绝对是蔡壁如自己写的...
论文摘要
由于互联网迅速发展，社群媒体应用已成各领域重要议题。社群媒体于政治传播的重要
性，首重于政治人物将其作为自有媒体经营，拉近与民众的距离，使讯息有效传播；再者
获得传播主流媒体关注，使大众媒介为自己进行实体宣传。
在众多社群媒体中，脸书对于政治人物而言，为一个重要的政治行销工具，不仅可以和选
民达成充分的互动以建立自我的支持社群，同时亦能观察议员关心的议题。本研究目的为
借由探讨民意代表的脸书贴文，以了解民意代表与不同政党之议员关心的政治议题，同时
了解选民对议员关心的政治议题的关注度。最后亦使用量化内容分析方法，以探讨议员利
用脸书来进行政治行销，是否可以强化选民的支持度。
The importance of social media in political communication is the first priorit
y for politicians to use it as a private media business of public relations: t
o shape the personal traits of voters, to draw closer to the people, and to ma
ke the message more effective. The land spread to the target masses, and in or
der to influence the mass media, try to gain the attention of the mainstream m
edia, influence its reporting theme or framework, and then enable the mass med
ia to conduct physical promotion for themselves.
For politicians, Facebook is a very good political marketing tool. It can not
only reach full interaction with voters, but also build self-supporting commun
ities and observe issues of concern to Members. This study is based on the fac
e of public opinion. The issue is to understand the political issues that Memb
ers are concerned about, to understand the political issues that are of concer
n to members of different political parties, and to understand the concerns of
voters on the political issues of concern to Members.
——
这样的论文作者狂呛陈其迈的论文？