[新闻] 2015年无线台部分广告价码

楼主: ariachiang (arianna)   2015-09-28 21:04:43
节目名 2015年单价 2014年单价 涨跌幅比例
=========================================================================
Sunday Night Football 603,000 627,300 -4%
Empire 497,364
(因为去年是季中档期)
NFL Thursday Night 464,625 483,333 -4%
Football
The Big Bang Theory 348,300 344,827 1%
(周一、四同价)
How to Get Away with 252,934 146,113 73%
Murder
The Voice (周一) 240,502 274,157 -12%
Modern Family 239,993 239,650 0%
The Voice (周二) 233,720 253,840 -8%
Scandal 224,509 217,546 3%
Blindspot 209,700
The Blacklist 193,793 282,975 -32%
Life in Pieces 192,379
The Simpsons 186,050 189,933 -2%
Family Guy 164,933 158,400 4%
Grey's Anatomy 157,609 149,523 5%
Black-ish 155,990 137,807 13%
Once Upon a Time 155,596 136,538 14%
NCIS 151,738 170,948 -11%
Gotham 151,080 181,575 -17%
Supergirl 147,933
American Idol (周三) 147,826 243,200 -39%
Scream Queens 147,808
Mom 144,660 141,548 2%
Scorpion 142,108 148,071 -4%
The Middle 141,874 133,425 6%
The Goldbergs 137,826 110,667 25%
Marvel's Agents of 134,707 157,254 -14%
S.H.I.E.L.D
Criminal Minds 133,983 135,789 -2%
The Muppets 131,313
The Last Man on Earth 131,045
(去年为季中档)
Brooklyn Nine-Nine 129,892 150,500 -14%
Code Black 129,626
Blood and Oil 127,923
Angel from Hell 127,550
Heroes Reborn 126,793
NCIS: New Orleans 125,920 114,843 10%
Survivor 125,449 134,358 -7%
Chicago P.D. 121,061 122,000 4%
Chicago Med 120,642
Minority Report 120,388
Quantico 120,387
Fresh off the Boat 120,133
(去年是季中档)
Dancing with the Stars 115,962 118,606 -2%
Grandfathered 115,136
Limitless 113,900
Castle 113,149 141,560 -20%
60 Minutes 111,298 98,280 13%
NCIS: Los Angeles 109,940 127,932 -14%
The Player 108,082
Elementary 106,695 125,780 -15%
Best Time Ever with 105,268
Neil Patrick Harris
The Grinder 101,392
Shark Tank 99,631 109,878 -9%
Madam Secretary 99,587 73,525 35%
Sleepy Hollow 98,253 202,500 -51%
The Good Wife 97,428 87,210 12%
MasterChef Junior 96,300 100,400 -7%
Nashville 95,871 97,581 -2%
Bones 94,681 125,200 -24%
Wicked City 93,039
Rosewood 88,687
Law & Order: SVU 85,230 89,700 -5%
CSI: Cyber 82,055 98,138 -16%
Grimm 81,198 118,818 -30%
Hawaii Five-0 77,683 72,788 7%
Blue Bloods 75,965 79,370 -4%
Bob's Burgers 74,733
The Flash 70,687 50,775 39%
The Mysteries of Laura 70,423 94,750 -26%
20/20 65,994 62,917 5%
The Amazing Race 65,517 76,375 -14%
Last Man Standing 64,631 66,767 -3%
Dr. Ken 63,543
America's Funniest Home 61,567 49,839 24%
Videos
Undateable 50,844
Arrow 48,056 47,040 2%
Dateline 47,261 48,667 -3%
The Vampire Diaries 44,924 59,620 -25%
Supernatural 35,631 40,440 -12%
iZombie 34,674
48 Hours 33,831 33,500 0%
The Originals 32,634 32,140 2%
Saturday Night Live 25,242
Encores
Jane the Virgin 25,034 23,400 7%
Crazy Ex-Girlfriend 23,159
Reign 19,327 23,100 -16%
Crimetime Saturday 18,471 22,794 -19%
America's Next Top Model 17,082 23,900 -29%
作者: sampsonlu919 (欢迎所有球队教训旧金山)   2015-09-28 22:06:00
这价码不难想像跟广告商对此节目收视表现的满意度有相当的关系 从这来看广告商对于NCIS的Demo值满意度有下滑趋势? Empire果然不枉目前收视最高连续剧之名 广告价码仅次于NBC的NFL另外我有点意外的是1.药命效应单价没特别高可能是10点档本身的劣势影响价码?2.天蝎的广告价码也没有涨 反而跌4%另外美国偶像好惨 是此名单中跌幅最高的不过这倒是在不少人意料之内就是了
楼主: ariachiang (arianna)   2015-09-28 22:18:00
天蝎应该跟开高走低的情况有关,所以不涨反小跌
作者: lion7683 (青椒)   2015-09-28 22:26:00
Sleepy Hollow比较惨,跌幅超过一半
作者: Greein (GreenY)   2015-09-28 22:39:00
广告商看的是C3收视率,只是电视台一般不公布才用demo收视率取代,NCIS无论看的总人数再多,但五分之四观众都是老人,广告金价码自然比不上其他更吸引年轻人的节目
作者: myvoice (Skylar H.)   2015-09-28 22:45:00
Empire这个价码真是惊人...
作者: Greein (GreenY)   2015-09-28 22:51:00
给个比较基准,Empire的C3收视率约是HTGAWM的两倍
作者: peter080808 (peter)   2015-09-28 23:07:00
Blindspot 广告商这么看好喔?
作者: eric999999   2015-09-29 01:32:00
恩派儿真是吓死人的高
作者: sampsonlu919 (欢迎所有球队教训旧金山)   2015-09-29 10:27:00
另外看Demo值 NCIS:LA与夏威夷的续约不大乐观啊
作者: yhushyuan (琁)   2015-09-29 11:06:00
看到TVD有股淡淡的忧伤..不是因为女主不演,而是收视变兄弟戏我很爱,但某些长期养下来的观众可能不买帐= =广告价码降这么多...也是预料之中...唉...
作者: stockhouse (Dunky)   2015-09-29 12:40:00
C3是指Live+3Days吗
作者: pinebox (pinebox)   2015-09-29 12:48:00
C3=Live+3, C7=Live+7, 电视台巴不得广告商看Live+7
作者: sampsonlu919 (欢迎所有球队教训旧金山)   2015-09-29 13:16:00
+3与+7的差别 在于+7的人比较多?
作者: Greein (GreenY)   2015-09-29 15:42:00
C3不是Live+3Live+3和Live+7都不是广告商看的数字,C3是专门统计节目广告的收视率Commercial ratings plus three days of time-shifting
作者: pinebox (pinebox)   2015-09-29 18:27:00
据我所知,尼尔森有六个数据:Live, Live+SD,Live+1,Live+2,Live+3,Live+7。特别注重Live+3不是它特别神奇,而是电视台与广告商妥协下的结果。不过我不是巷内人,C3真的不是Live+3吗?(崩溃…)感谢G大。找到一篇文http://goo.gl/qZjyaO 提到不少广告商看Live+SD是因为它贴近C3,而C3不是定期发布的,广告商还是要掌握即时状况。

Links booklink

Contact Us: admin [ a t ] ucptt.com