应该还没有人发过
如果有翻译不好的地方请跟我说,感谢:D
https://twitter.com/grummz/status/1059207004407754752?s=21
Mark Kern
@Grummz
Blizzard gamers are not smugly "entitled." Nor are they toxic, and they most
certainly are not made about a mobile version of Diablo because they hates
the wemyzn (the craziest blue-check theory I've seen so far).
暴雪玩家并不是自以为“有权力”,更不是一群恶毒的批评者,他们这么做也不是因为
手机版的暗黑破坏神,而是因为他们讨厌 wemyzn (我看过最疯狂的blue-check理论)
(译注:最后一个我不知道是啥)
Since I was producer on Diablo 2, a lot of people have been asking for my
Since I was producer on Diablo 2, a lot of people have been asking for my
thoughts on the whole "Diablo Immortal" fiasco. I hate to say it, but what
you are seeing is Blizzard not understanding gamers
因为我曾是D2的制作人,所以有很多人问我关于DI遭到大量负面评价的看法。我不想这样
说,但你们现在看到的是暴雪不再了解玩家。
There is nothing wrong with having a mobile version of Diablo. In fact, I
would have wanted one as an option. But the way it was hinted at, and
presented, and the failure of Blizzard management to predict the backlash
caught me my surprise. Blizzard used to be really gamer driven
做一个手机版的暗黑破坏神是完全没问题的。事实上,我也想过要这么做。重点在于暴雪
暗示他的方式和发表的方式,以及暴雪管理层无法预测到这波反弹才让我特别惊讶。暴雪
曾经是很懂得玩家在想什么的一家公司。
Blizzard coyly played up the Diablo hype, which is a good move, but failed to
anticipate that their PC based audience was going to expect...well...a PC
based announcement. And that following all that hype up with a *different*
product is a huge bait-n-switch feeling moment
暴雪的暗示让玩家对暗黑破坏神有很高的期待,这是一个好的举动,但是未能符合他们 PC
玩家的期待...嗯...关于 PC 版的内容。这一切让玩家认为这一个 *不同的* 游戏的炒作
Blizzard has said now, that they are working on multiple Diablo projects.
They really should have dropped a teaser for their PC based project alongside
their mobile announcement if that's the case.
暴雪说了,他们有多个暗黑破坏神的计画正在进行中。如果是这样的话,他们应该要另外给
一些 PC 版的消息。
But what is really telling, is that this *surprised* them. They were
expecting backlash, but they didn't have a plan for it. They didn't predict
the wave. Any Diablo gamer could have simply TOLD you what would happen if
you asked.
这一切正说明他们 *吓到了*。他们预测到也许有反弹声浪,但没有对应的计画。他们错估
了情势。任何暗黑的玩家都可以跟你说到底会发生什么事。
Blizzard never used to have to ask, because it was made up of hard core
gamers from top to bottom. We used to say we were our own harshest audience
for our games. I would have had a line of devs outside my door telling me
this was a bad move.
暴雪从没有习惯过这样的事情,因为他们曾是一群非常重度热爱游戏的玩家。我们曾说过
我们是一群对我们的游戏有很高要求的玩家。如果这发生在过去,会有一大群开发人员在
我的门外告诉我这是错误的一步。
The fact that Blizzard was a) unprepared for this reaction and b) had no
plans to mitigate it even knowing some of it was coming, is a great
disappointment to me. It smacks of "Ya well, suck it down" (sorry J. Romero,
wasn't your fault).
暴雪事实上是 (a) 对社群反应毫无准备 (b) 即便知道会发生还是没有准备 ,这让我非常
失望。这就像是“好吧,全部吞下去吧”(抱歉,J. Romero,不是你的错)。
This isn't a toxic gamer issue, it's not an entitlement issue. It's just bad
PR handling and ...a bad culture on the part of Blizzard I'm sad to say.
It's a culture that says "we know better" and fits right in with "you think
you don, but you don't."
这跟酸民无关,也不是跟玩家的自以为有权力改变什么有关。这只是一个糟糕的公关处理
...一个不太好的暴雪文化。这是一个说著“我们知道的比你们想的好”并且适合“真香”
的文化。
Maybe you don't know better, anymore, Blizzard. Maybe you've really lost
Maybe you don't know better, anymore, Blizzard. Mabe you've really lost
touch with gamers and you are now in some billion dollar a year ivory tower.
That needs some reflection on your part. Because that's out big businesses
fail. Remember Nokia? Remember Blockbuster Video?
也许你想的已经没那么好了,暴雪。也许你早就和玩家失去了连结,你现在正在一个每年
耗费数十亿美元的象牙塔闭门造车。你们需要一些反思。因为这是一个大企业的失败。
记得Nokia?记得百视达?
Today's devs needs to talk to gamers all the time. Game dev has gotten so big
it's easy to lose touch. Many devs stop playing games as they start making
them professionally. You need to make an effort to connect and tear down the
corporate wall and get to know your audience.
现在开发团队需要和玩家不断沟通。游戏的开发规模已经大到让他们很容易就和玩家失去
连结。许多开发者在他们开始以做游戏为生的时候放弃了继续玩游戏。你需要打破这个框
架, 了解你的玩家。
And I like how Blizzard isn't blaming their customers (yet), but say they are
"passionate." That's pretty good so far, but an apology an a PC reveal would
be better. They are busy with Blizzcon wind-down, but I hope to see a better
response after all this.
而且我很喜欢暴雪不去指责消费者的行为(也许是还没),暴雪说玩家很有“热情”。目
前来看是不错的,但跟玩家道歉,并且释出 PC 版的消息会更好。他们正忙着弄 Blizzcon
,我期待之后会看到他们更好的回应。
As for mainstream game journalists, they ARE blaming gamers, and so are a lot
of know-nothing devs in mobile and indie. To them I say: be prepared to lose
a lot of customers and money. Because it's never right to blame your
customers for your own PR blunders and learn nothing.
至于主流游戏媒体,他们“正在”谴责玩家,很多不知情的手游和独立游戏开发者也是。
对他们,我想说:准备失去大量的客户和金钱。因为把你自己的公关错误推给消费者,并
不想从中学习,是绝对不对的。