去翻了一下原文新闻
Apple must open up App Store payments, court decrees
https://www.applemust.com/apple-must-open-up-its-payments-system/
In the 185-page ruling (available here) the judge wrote:
“ Ultimately, after evaluating the trial evidence, the Court finds that the
relevant market here is digital mobile gaming transactions, not gaming
generally and not Apple’s own internal operating systems related to the App
Store. The mobile gaming market itself is a $100 billion industry. The size
of this market explains Epic Games’ motive in bringing this action. Having
penetrated all other video game markets, the mobile gaming market was Epic
Games’ next target and it views Apple as an impediment.
“Further, the evidence demonstrates that most App Store revenue is generated
by mobile gaming apps, not all apps. Thus, defining the market to focus on
gaming apps is appropriate. Generally speaking, on a revenue basis, gaming
apps account for approximately 70% of all App Store revenues. This 70% of
revenue is generated by less than 10% of all App Store consumers. These
gaming-app consumers are primarily making in-app purchases which is the focus
of Epic Games’ claims. By contrast, over 80% of all consumer accounts
generate virtually no revenue, as 80% of all apps on the App Store are free.
The judgement also says
“Having defined the relevant market as digital mobile gaming transactions,
the Court next evaluated Apple’s conduct in that market. Given the trial
record, the Court cannot ultimately conclude that Apple is a monopolist under
either federal or state antitrust laws. While the Court finds that Apple
enjoys considerable market share of over 55% and extraordinarily high profit
margins, these factors alone do not show antitrust conduct. Success is not
illegal. The final trial record did not include evidence of other critical
factors, such as barriers to entry and conduct decreasing output or
decreasing innovation in the relevant market. The Court does not find that it
is impossible; only that Epic Games failed in its burden to demonstrate Apple
is an illegal monopolist.”
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法律的东西真的难懂...
我大概看了一下,勉强能理解的是...
重点放在“巿场”的定义。
Epic把重点放在移动游戏巿场,而不是整个苹果的App巿场。虽然移动游戏巿场占了苹果
收入的70%,但移动游戏市场只占了用户数量的10%而已。
只看这10%内苹果的行为,你无法证明苹果有垄断行为。苹果的确赚很多,但赚很多不犯
法。
应该是这样吧!看有没有懂Antitrust的来说明。