https://bit.ly/3aYKOOY
Judge Yvonne Gonzalez Rogers found this argument compelling enough
to follow up on. Why couldn’t iPhone users buy V-Bucks through
Safari, she asked, before Fortnite’s ban in August? Epic CEO Tim
Sweeney admitted that Epic could have added the feature — but “
it wasn’t a very attractive option for our customers,” Sweeney
told her. If somebody wants to buy V-Bucks, he said, there’s a
good chance they’re already looking at an item in Fortnite. “To
set Fortnite aside and pull out some device, browse to a website,
log in, make a transaction there, it’s extremely inconvenient.”
In short, “there’s a huge amount of payment processing and
customer friction associated with selling a user of an app an item
outside of that app.”
法官问 Epic CEO 在 Apple 下架 Fortnite 前，为什么不考虑让使用者
在 Safari 购买 V-Bucks, 然后回到游戏中消费?
CEO 则回答 Apple 允许这种方式。但是你在看某个商品时，还要特地跳出去买
再回来使用很不方便。
But after asking how old most Fortnite players were, Rogers
suggested that a little friction might be a good thing. “Why is
it so inconvenient that someone can’t make what I would call, as
a parent, an impulse purchase?” she asked. “Isn’t that a
responsible way to deal with a young client base?” If people can
buy V-Bucks and then switch platforms, “what you’re really
asking for is the ability to have impulse purchases.”
Sweeney said Fortnite had parental controls, but he didn’t
dispute Rogers’ basic point. “Yes. Customer convenience is a
huge factor in this. People are much more likely to make a
purchase if it’s easy to make a purchase,” he said.
之后法官问 Fortnite 的玩家年龄分布，并说这样的不便对于家长可能是好事，
Epic 的诉求背后是否要强化冲动消费。Epic CEO 说他们有家长监控机制。
Benjamin Simon is the CEO of a company called Yoga Buddhi, which
runs an iOS app called Down Dog. (Sadly, nobody in court thought
to make an Updog joke.) Yoga Buddhi offers a hefty discount for
signing up outside the iOS app. And unlike Epic, it’s fine
sending people to a website. Simon claims, however, that Apple
makes finding that website as hard as possible.
Simon says that Apple rejected several versions of Down Dog that
reference getting a discount elsewhere. Right now, about half the
iOS user base apparently pays a premium to sign up through the App
Store. For comparison, only 10 percent of Android users pay a
similar premium through the Play Store, because Google doesn’t
have the same restrictions.
Simon acknowledged that Yoga Buddhi can reach customers via other
methods like email and help them switch to the discounted version.
The problem, again, is friction. “We’re restricted in our
ability to communicate with our customers from within our product,
” he complained.
证人 Benjamin Simon (Yoga Buddhi CEO) 则说他们有实际做过另外网页让
使用者订阅，但是直接在 App 宣传这件事会被 Apple 下架。他们只能
把资讯藏得很隐晦。因此目前有 50% iOS 使用者在 app 内订阅，而
Android 则是只有 10% 在 app 订阅。
他也提到 email 或其他方式宣传网页订阅优惠没问题，但是这方法太麻烦了。
为什么我们不能直接在产品内跟用户沟通?

这对Epic不利吧！这不是证明了Apply能绕只是Epic不想 因为想赚冲动消费？

支持商城的都是辣鸡公司

一开始就有提到这点了，可是下架时的新闻中，一堆推文

这老问题啊 在Appstore上架的应用程式 你想宣传用第三方

都以为 apple 一定要你走他的金流，完全没变通

重点是他变相承认他是为了赚冲动消费呀....法官还提到家长

EPIC疯到语无伦次 XD

这不就是我不想绕是因为想坑小孩钱的意思吗？

不过 Benjamin Simon 也说藏起来还是有 50% 从网页订不知道是 apple 还是 epic 找他作证, 如果是 epic

我觉得一间商店禁止你在店内宣传去其他地方买天经地义啦

找他证明另外做很麻烦，感觉这数字不太有说服力

并不是要骗过审查，而是苹果不允许在上架APP内提到。厂商可以在其他地方提供另外管道消费跟宣传

我只想问 updog joke是啥XDDDDD

但实务上，有的消费者就是习惯直接开APP消费，不会花太多心思去得知有无其他消费管道

所以之前就讲过了像bookwalker能用网页购买 然后在app上阅读

法官:你是不是懒

这跟问为什么我们不能携带外食有87%像?我们只能买店里面贵桑桑的饮料很不方便

消费者是真的满懒了 Streamlabs抽成更少但是大家还是习惯直接用YT打SC

“太麻烦”这个理由好硬拗你不想花钱教育你的买家那不就该老实给人抽趴吗？啊他以为苹果花几年教育果粉，这些都是成本欸steam也是花了好几年养粉丝才有今天的规模好不好，epic才洒的两三年就该该叫太废了

跟懒没啥关系 就像上面说的 你用人家的店就要守规矩市场上也还有安卓 去用苹果商店 还在那边哭 有够难看

他就是懒的花钱花时间教育，又嫌抽趴规定太贵，都给你爽就好了.....

应该是刚好不少地方不少案例在检讨科技垄断问题，所以才跑出来告吧制造商跟通路商的战争很早就开始了，也大概不会结束

我的FGO都在买喀app上弄，是真的比较能冷静没错某个18x手游都能上IOS了，观念真的要更新一下

Netflix就完全不能在App内订阅，只能去网页版，Apple目前也是允许这样做

但实际上苹果是有在刻意让这个操作“变麻烦”的

与其说变麻烦不如说apple使内购更简单吧，因此才会让人懒得用第三方购买，

就像游乐园内购餐饮虽然贵，但是他不禁带外食也不查包包，至于不给在园区内打外食的广告，这不算太过份吧

在麦当劳内用区仗着已有消费 大喊肯德基的炸鸡多好有优惠w