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试译文(111字)：Hair colouring was a mainstay of L’Oréal, but the outlook for growth in the
home-colouring market at the start of 2012 was not promising. Despite a
reputation for innovation and research, L’Oréal Paris was having trouble
identifying a new product opportunity in this ultra- competitive market. Was
there an emerging trend, she wondered, where L’Oréal could jump in early,
beat out the competitors and revitalize its position in the market? She also
wondered how best to use social media once a trend was identified. Having
seen the innovative campaigns that competitors and other industries had
implemented, she was convinced that social media could be a game-changer in
the hair colour market.