星战第8集次周票房大跌77%,星战史上最差
Source: Forbe
https://goo.gl/WnD4wK
The Audience Strikes Back: 'Last Jedi's 77% Fri.-To-Fri. Plunge Is Worst Ever
For A Star Wars Pic
影迷大反击: TLJ上映首周周五至第二周周五票房大跌77%为星战史上最差
The box office numbers for the second Friday of Star Wars: The Last Jedi are
in and they paint a bleak picture for the Rian Johnson-directed sequel. Down
77 percent from its opening day last Friday, the picture continues to
distinguish itself as the worst holding film in the Star Wars franchise's
entire nine-film history.
TLJ第二周票房惨淡,相较于上映首周大跌77%,次周票房跌幅为星战史上最差。
From its opening day gross of $104.7 million, The Last Jedi cratered by a
full $80 million, taking in $24.6 million a week later, on its second Friday.
TLJ上映首周五票房1.047亿美元,于次周五票房为2.46千万美元,相较于首映日减少8千
万
The biggest prior Friday-to-Friday decline was that of Rogue One: A Star Wars
story, at a comparatively robust 68 percent. The three previous films before
that, Episode VII: The Force Awakens, Episode II: Attack of the Clones, and
Episode III: Revenge of the Sith, all saw declines in the mid-50's percentage
range. Episode V: The Empire Strikes Back, Episode III: The Phantom Menace,
and Episode VI: Return of the Jedi, all saw far more modest declines in the
20-30 percent range, and the first film, Episode IV: A New Hope, actually
increased by nearly 80 percent in its second weekend as the franchise
exploded into being (hence the negative 79 percent "decline" shown on the
chart below. I should note also that I don't have access to daily box numbers
for episodes IV and V, so I substituted their full weekend numbers in the
chart).
在TLJ之前,前传电影侠盗一号创下首周五至次周五最大跌幅68%,原力觉醒、复制人全面
进攻、西斯大帝的复仇跌幅皆在50%附近,帝国大反击、威胁潜伏、绝地大反攻跌幅在
20~30%附近,只有第四集曙光乍现反而在次周票房上升80%。
https://imgur.com/9tPwRDO
A few quibbles about the comparisons between films are warranted, as some of the pictures—including The Last Jedi—have Thursday evening preview numbers included in their opening Friday results, making the second Friday a tough comp. And some of the other pictures opened on Wednesdays or Thursdays, so their first Friday-to-second Friday comparisons aren't quite apples-to-apples with The Last Jedi.
但此比较中,不同背景条件需列入考量,部分电影包含TLJ,首周五的票房其实会和周四试映的票房相加,造成比较上的困难,而且部分电影是在周三or周四上映的,造成首周五到次周五票房差异的比较更加困难
But even after adjusting for such differences, The Last Jedi still manages to live up to its title, sitting in last place as the Star Wars picture least capable of holding its audience. Or perhaps more pointedly, in failing to bring moviegoers back for multiple viewings. As Miles Bailey, a formerly fervent fan of the Star Wars films told me, “Disney shouldn’t bank on the hardcore, cosplay, convention crew like myself seeing this film 6, 7, 8, 9 times. Episode 8: The Last Jedi set out to kill
everything about episodes 1-7 and succeeded. I’m not excited by Solo or episode 9. Star Wars is done for me.”
但考量到这些条件上的差异进行调整后,TLJ票房仍为星战史上跌幅最大,或许星战铁粉没有二刷三刷才是主因,如同Miles Bailey这个星战铁粉告诉我的,迪士尼不应该寄望这些星战铁粉能6刷7刷8刷9刷,TLJ翻掉了1到7集所建立的世界观,我对于Han Solo个人电影或第九集已不感兴趣,星战在我心中已死。
With reactions like that, Disney (NYSE:DIS) will need to re-think its strategy f
对于这样的警讯,迪士尼如果想维持住星战影迷的心,应该重新思索未来续集的策略,照目