新闻网址:
http://www.china.org.cn/arts/2017-05/14/content_40811134.htm
Stan Lee's POW! acquired by Chinese company
After being acquired by a Chinese company, POW! Entertainment will focus more
on the Chinese market and Asian market, said Stan Lee, legendary comic
creator of the American media and entertainment company.
"Now we will have the ability to do more movies, we will have more money to
spend to make our projects better and to accomplish more than we have been
able to accomplish," Lee told Xinhua in a recent interview.
Lee, 94, is a heroic figure whose Super Heroes propelled Marvel to its
preeminent position in the comic book industry. His co-creations include
Spider-Man, the Incredible Hulk, X-Men, Iron Man, and hundreds of others
which are responsible for over 40 billion U.S. dollars in box office success.
Camsing International Holding Ltd acquired POW! Entertainment in early May.
Under the new structure, Lee will continue to serve as the Chief Creative
Officer. POW! Entertainment will continue to grow its North American market,
as well as to develop the Chinese and Asian markets. Camsing said they want
to create "another 'Marvel'" in the Asian market.
"I love what I do. To me, it is not like working, it is like playing, when I
can dream about ideas, characters, who they are, what they do, who they
fight, and how they fight them, that is fun and I enjoy doing that," said Lee.
He added that POW! will carry more Chinese elements in the future, but the
key to making a character popular is not about him being American or Chinese.
"If you get the right kind of character, he will be popular all over the
world."
POW! creates, develops, and licenses intellectual properties for traditional
entertainment media, which has over 270 projects with more than 1000
characters.
"We may be developing directly out of China or just for the Chinese market
from the educational level to all the way through full feature films," said
Shane Duffy, vice president at Camsing US and the new CEO at POW!
Entertainment.
Lee's partner Gill Champion, president of POW! Entertainment, believes that
combing Stan Lee's brand with Camsing's expertise in licensing, merchandising
and marketing, "seems to be the ideal opportunity for the cooperation."
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大意就是史丹.李创的Pow!公司被中国公司收购了,
他将续任首席创意,而且把市场重心除了北美市场外,
还会加强发展中国跟亚洲市场。