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2020-10-30 13:56:09https://www.bloomberg.com/news/articles/2020-10-29/apple-results-beat-wall-street-estimates-china-sales-drop-29?srnd=premium-asia
我原本以为是翻译的问题
但实际上，原文的时间线就是这么乱，一下“当月”、一下“当年度”
-以下我流翻译，不爽自己吃生肉的分隔线-
Apple Shares Fall After IPhone Sales Miss, China Drops 29%
By Mark Gurman
iPhone销量不如预期，尤其是中国下跌29%，导致Apple股价下跌
IPhone revenue down 21%, but Mac, iPad, Services sales jump
No forecast; CEO says iPhone 12 response tremendously positive
iPhone（因为新机延长）销量下滑，取而代之的是Mac与iPad创新高
没有默认目标，CEO表示iPhone12获得广大回响
Apple Inc. shares fell 4% after the company reported iPhone sales that missed Wall Street estimates and said revenue in China slumped.
The company gave no forecast for the key holiday quarter, disappointing some analysts who were hoping for guidance. However, Chief Executive Officer Tim Cook said the new iPhone 12 line has been well received. Sales of Macs and Services also reached all-time highs in the fiscal fourth quarter.
稍早之前Apple公布了本年度的iPhone销量不如预期，再加上并没有如往年的公布圣诞节的销售目标，导致投资人失去信心。造成当日apple股价下跌4%
（译者1. 因为延后销售导致没办法如过往在圣诞节给出新机成绩单。
译者2.4%跌幅一部分是因为今年已经异常涨太多了）
The Cupertino, California-based technology giant on Thursday said sales in the three months ending Sept. 26 came in at $64.7 billion. That beat analysts’ estimates of $63.5 billion, according to data compiled by Bloomberg. Earnings were 73 cents a share, also topping Wall Street expectations.
虽然今年大家都很惨，但Apple的营收64.7还是小幅超过华尔街分析师预估的63.5。而每股的收益也优于预期
Sales of the iPhone fell 21% on anticipation of the new models, which arrived later than usual this year. Cook said the response to the 5G iPhone lineup and other new devices has been “tremendously positive.”
因为对新机的期待，iPhone本月的销量下滑了21% （这边写的超级黑人问号，整年iphone的销量跟去年比掉了40%，跟预估比少了8% 我找很久才发现是指本月跟上个月比 资料来自Keybanc的“预估”销量）
In Greater China, one of the company’s most important regions, revenue fell 29% to $7.9 billion, the lowest since 2014. Products beyond the iPhone grew double digits in China, Luca Maestri, Apple’s chief financial officer, said in an interview with Bloomberg Television. He expects the iPhone 12 Pro Max with its larger screen to do “incredibly well” in the region and that the company is confident about growing there in the December quarter.
财务官表示，到9月份财报显示，大东亚中华区销量掉了79E,占了29% 是2014以来最低消售
预估是因为5G iPhone延迟上市造成的
（因为去年这时候iPhone11系列已经卖一个月，大家也知道是卖最疯的一个月份，仅次于圣诞节）
也预期新iPhone会受到追捧
并认为iPhonePM会受到大中华地区的追捧
Apple shares declined 4% to $110.68 in extended trading, after closing at $115.32 in New York. The stock has surged 57% this year and expectations were high ahead of Thursday’s results.
Apple capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services,” Cook said.
虽然截稿的时候apple股价掉了4%
但考量今年涨了最多57% ，再加上收益远高预期 ，这只是正常的回荡（其实今天早上就涨回去了）
Cook对于今年可以打造Mac相关的历史单月销售金额感到兴奋
The world’s largest technology company didn’t provide guidance again due to the ongoing impact of Covid-19, with Maestri citing the uncertainty from rising cases in the U.S. and Europe. The holiday quarter is usually Apple’s most important. This year, it includes the release of the iPhone 12 lineup, a new iPad Air, a cheaper HomePod and Macs with Apple’s own processors.
因为武肺影响，这间全球最大的公司没有再给出领先全球的新技术（谁可以跟我讲一下provide guidance在这边怎么表示比较好），假期通常是Apple最重要的月份 。今年他们发表新iPhone、iPad Air 、更便宜的Homepad还有搭载自家芯片的新MAC
On a conference call with analysts, Apple said the iPhone, other major hardware and services will generate double-digit growth in the current quarter.
Maestri is optimistic about the iPhone’s performance, saying that the new line has the “tailwind of 5G, which is a once-in-a-decade opportunity.”
Cook added that Apple is entering 5G at the right time, with carriers improving and expanding their networks on a weekly basis. He also said 5G networks are “fairly advanced” in China, which could help sales during the current period.
这边就是各种吹
认为中国有全世界最广的5G服务，应该可以强烈的促进搭载5G频宽的iPhone销售
翻完了 原文真的有点乱...
所以我流的部分比想像中多
感觉比较像股价分析文，里面数据各种凑 。比较像KeyBanc的