Audi 为了宣传他们将在2019年推出的电动车 e-tron Sportback Concept
在德国柏林架了一个广告看板
广告看板上面有两个大字写着："Musk-Have."
通常若是写着 "Must-Have."是表示必备、你必须拥有(的一台车)
但 Audi 故意将 Must 拼错拼成 Musk 来吃 Tesla CEO - Elon Musk 的豆腐
针对性超强的...
这台车推出后 Audi 不知道会不会免费送一台给 Musk，不然就不是 Musk-Have了XDDD
原文连结：
https://electrek.co/2017/06/14/audi-tesla-elon-musk-electric-vehicle/
原文内容：
Audi teases Tesla and Elon Musk in a new billboard ad for upcoming
electric vehicle
Legacy automakers have targeted Tesla in ads before, like BMW’s
anti-Model 3 commercials and Nissan’s Leaf ads aimed at Model 3
reservation holders.
Audi is the latest automaker to go after Tesla in its ads – though it
appears to be more in an attempt at humor than a targeted effort to
mitigate the impact of Model 3 reservations on their sales.
In a strange move, Audi City Berlin posted a billboard ad advertising
their upcoming e-tron Sportback all-electric vehicle, which was unveiled
in April.
It’s weird enough that they would be advertising the concept of a
vehicle that is not planned to hit the market for another 2 years, but on
top of that, they appear to tease Tesla’s Elon Musk over it.
The ad features what appear to be a wordplay on “must-have”, as in “
this is a must-have vehicle”, but spelled “Musk-Have” (pictures via
Hybridcars):
While the e-tron sportback is currently only a concept unveiled at the
Auto Shanghai 2017, Audi confirmed that they plan to bring it to
production in 2019 as the second vehicle in its series of 3 premium
all-electric vehicles to be released in the next 3 years – starting with
the e-tron quattro in 2018.
The automaker says that it will feature the same or similar specs as the
quattro, like a 95 kWh battery pack for ~300 miles of range and a 320 kW
motor, but in a smaller format.
While the e-tron quattro is likely to become a competitor to the Tesla
Model X next year, the e-tron Sportback is more likely to face the Tesla
Model Y, which is actually planned for around the same time.
It looks like Audi is planning to create a rivalry ahead of time.

这下没dsg了 又屌打特斯拉 太神啦

只能酸作弊了

蛮帅的老实说

人人都提特斯拉 代表很在意

还是可以酸修车啦

笑了 这广告词是想要得到什么效果XD

没差爆肝是广告设计 audi付些钱就好

可见得audi挡不住tesla的攻势啊