Hardware Sales In The US Just Had Worst Month In 30 Years
https://www.gamespot.com/articles/hardware-sales-in-the-us-just-had-worst-
month-in-30-years/1100-6537041/
By Eddie Makuch on December 17, 2025 at 6:00AM PST
Circana released its monthly sales report for November today, shining a light
on how the North American video game business is performing. Hardware sales
had a particularly difficult month, with sales falling 27%, from $949 million
in November 2024 to $695 million in November 2025.
Circana今天发布了11月份的月度销售报告，揭示了北美电子游戏产业的整体表现。硬件
销售在11月遭遇了尤其严峻的挑战，销售额下降了27%，从2024年11月的9.49亿美元降至
2025年11月的6.95亿美元。
November 2025 represented the lowest hardware spending total for a November
month since November 2005 ($455 million). A total of 1.6 million game
hardware units were sold in North America for November 2025, and that's the
lowest since November 1995 (1.4 million units).
2025年11月是自2005年11月（4.55亿美元）以来11月份硬件支出总额最低的一个月。
2025年11月北美地区共售出160万台游戏硬件设备，这是自1995年11月（140万台）以来
的最低销量。
While total unit sales dropped, the average price paid for a new game console
reached a new record high for a November month, rising to $439, up 11%
compared to November 2024. The higher average selling price is connected to
the price increases that companies like Sony, Nintendo, Microsoft, and others
have implemented this year due to tariffs and other factors.
虽然游戏机总销量下降，但11月份新游戏机的平均售价却创下历史新高，达到439美元，
比2024年11月上涨了11%。平均售价上涨与索尼、任天堂、微软等公司今年因关税和其他
因素而实施的价格上涨有关。
For November 2025, Sony's PS5 ranked No. 1 for both unit sales and dollar
sales