1.媒体来源:morebikes.co.uk
2.记者署名:Alex Bestwick
3.完整新闻标题:光阳调降机车售价最高达一千英镑
4.完整新闻内文:
Kymco UK Ltd has announced a pricing realignment on its internal combustion
motorcycle and scooter range, reducing the recommended retail price by as
much as ￡1000.
Following a review of the market, Kymco UK has said it is reducing the
recommend retail price of its range in order to remain accessible and
competitive, taking into account the economic pressures consumers currently
face.
Mark Hermolle of Kymco UK, commented, “With the ongoing interest rate rises,
expansion of ULEZ around London and of course the ongoing pressures on
household incomes, we decided to take positive action now with our pricing
realignment. The Kymco range offers a very effective and affordable transport
solution and with this reduction we hope to open more eyes to the benefits of
two and three-wheel transport.”
Reductions across the two and three-wheel range include a 20% reduction on
the RRP for the Agility 50cc scooter and a price drop of ￡1000 on the CV3
550.
Recommended Retail Pricing from September 1 2023:
Agility 50 – ￡1,749 (was ￡2,099)
Super 8 50 – ￡2,449 (was ￡2,574)
VSR 125i – ￡2,459 (was ￡2,751)
X-Town 125 ￡3,799 (was ￡4,599)
Agility City + 125i – ￡2,559 (was ￡2,959)
DTX 360 125cc – ￡4,499 (was ￡4,999)
DTX 360 320cc – ￡5,299 (was ￡5,559)
CV3 550 – ￡10,999 (was ￡11,999)
AK550 Premium – ￡9,999 (was ￡10,399)
5.完整新闻连结 (或短网址):https://www.morebikes.co.uk/news/275132/
6.心得及附注：
翻译一下，光阳在进行市场评估后，决定自九月一日起调降燃油机车售价，
最高达一千英镑，以因应消费者的经济压力，以及保持市场竞争力。
说起来，双羊在英国的价钱都接近日本品牌，但以他们针对的市场，
大部分消费者要求的不外乎品质或价钱两个不同方向，
前者会靠拢日系品牌，后者则是选择中国品牌。所以两个牌子在这边能见度都低。
光阳可以调整售价（面对现实），对他们的市场竞争力有帮助，但是消费者是否买单？
我自己当初是看了价钱就跑去买日本车了啦