书名：Principles of Marketing 15/E IE 2014 <PH>
ISBN：9780273786993
作者：KOTLER
http://www.alibris.com/search/books/isbn/9780273786993#
书名:Marketing Management 14/E IE 2012 <PH>978-0-273-75336-0
ISBN：0273753363
作者：Kotler
http://www.amazon.co.uk/Marketing-Management-Philip-Kotler/dp/0273753363
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