http://recode.net/2014/11/17/microsoft-looking-to-score-with-real-madrid-tie-up/
http://tinyurl.com/l7dzope
Microsoft Looking to Score With Real Madrid Tie-Up
Microsoft plans to announce a significant partnership on Tuesday with Spanish
soccer team Real Madrid.
While the full details won’t be announced until tomorrow, it appears to be a
combination technology and sponsorship deal along the lines of recent pacts
Microsoft has made with other sports leagues and teams.
The announcement is set for tomorrow, according to a post on Real Madrid’s
website, with longtime Microsoft executive Orlando Ayala and Real Madrid
president Florentino Perez to appear at an event.
A teaser video on the site being used for the Webcast of tomorrow’s event
talks about combining Microsoft’s technology with the spirit of Real Madrid.
The video also shows a lot of Surface tablets with Microsoft and Real Madrid
logos.
Hopefully, Microsoft can craft this in a more universally positive way than
it has in recent Surface deals with CNN and the NFL.
西甲豪门皇家马德里的赞助商名单里又添一员，那就是微软。皇马在其官网上宣布，俱乐
部将在当地时间周二晚与微软签署一份赞助合约，合同长4年，价值3000万美元。
然而合同的具体细节还需等到签售仪式期间才对外公布。届时，微软的副总裁Orlando
Ayala和皇马主席Florentino Perez会出席签售仪式。目前，签售仪式的宣传影片已经放
在微软的官网上，并且微软将会全程直播这次签售仪式。
在体育事业方面，微软的投入并不只有对皇马的赞助。此前微软与CNN达成赞助协议，在
演播室给每一个评论员都配备了一部Surface Pro 3
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现在似乎有比以前重视行销