收视毒药？乔帅9冠王战役 创18年来收视新低
2021/02/23 21:30
乔科维奇夺下第18座大满贯。（路透）
〔体育中心／综合报导〕澳网决赛落幕，世界球王乔科维奇强压俄罗斯梅德维夫，狂揽生
涯第18座大满贯，但外媒报导，此役观赏性不佳，连带导致收视率较去年决赛整整下滑30
%。
根据“essentiallysports”报导，虽然这是乔帅豪夺澳网第9冠的特别时刻，但此役在全
澳洲仅有117万人收看，创下自2003年以来男单决赛收视率新低纪录、也是夜场大满贯决
赛收视新低纪录。去年乔科维奇与提姆的决赛则有152万人收看。
今年女单决赛也仅吸引85.1万人收看，较去年下滑4.5%。
报导引述相关人士分析，收视下滑除了因为疫情大流行外，费德尔（Roger Federer）缺
席也是重要因素，此外像基里奥斯（Nick Kyrgios）以及德米纳尔（Alex De Minaur）等
澳洲地主选手也未在本届赛会有长足进步。
2017年费德尔与纳达尔在澳网决赛交手，吸引360万澳洲人收看，是十多年来澳网男单决
赛收视最高的一场比赛。
https://sports.ltn.com.tw/news/breakingnews/3447396
Novak Djokovic’s Ninth Australian Open 2021 Final Records the Lowest Rating E
ver By
Anshul Singh
February 23, 2021 2:19 pm
The 2021 tennis season got off to a great start after the successful completio
n of the Australian Open 2021. World No. 1 Novak Djokovic emerged as the winne
r of the Grand Slam after defeating Daniil Medvedev in straight sets in the fi
nals. The final scoreline of the match was 7-5, 6-2, 6-2.
Although the stadiums saw huge crowds in the early matches, ratings reveal tha
t the Australian Open 2021 didn’t attract many viewers. The recent ratings ab
out the final are quite the same too and have also set a record that broadcast
ers will surely not like.
Even though it was a special time for Novak Djokovic because he won his 9th Au
stralian Open title, it was certainly not a great time for broadcasters. The f
inal attracted a metro audience of only 1.17 million, which is not a high numb
er for a Grand Slam final.
These ratings were the lowest for a night-time Grand Slam final ever. In addit
ion, they were also the lowest for a men’s final since 2003. This was quite s
hocking to the broadcasters, especially since Djoker was playing in the finale
.
TV ratings for the Australian Open 2021 drop by 30%
It wasn’t just the finals that didn’t attract viewers, but the Grand Slam on
the whole failed to grab attention. The official broadcaster Nine TV claimed
that there was a 30% drop in ratings as compared to the Australian Open 2020 t
hat took place in January last year.
The women’s final too attracted just 851,000 metro spectators, which is about
4.5% less than last year. Analysts highlighted that apart from the coronaviru
s pandemic. the absence of Roger Federer might have been another reason for lo
w ratings. Also, Australian players like Nick Kyrgios and Alex De Minaur didn
’t go far ahead in the tournament.
This is definitely a big setback for broadcasters, and they will want to analy
ze all possible scenarios and plan ways to shoot up their ratings at the Grand
Slam next year.