来源:
http://www.reuters.com/article/2015/08/06/htc-outlook-idUSL3N10H1ZE20150806
HTC CFO张嘉林告诉路透社：“裁员将在全公司进行，规模很大。”
他还说，从现在到明年第一季度，HTC会不断采取措施降低成本，但他拒绝
透露更多细节，看样子要大规模重组。
作为智慧手机鼻祖的HTC，近几年因为内外各种原因节节败退，市场份额丢
失了51％，高阶无法抵挡苹果和三星，低阶不重视又被中国手机厂商压得喘
不过气来。
张嘉林称，HTC寄希望于在印度等发展中手机市场推销高阶机型，并称该公司
在200-400美元价位市场上拥有20％的份额。
Taiwan's HTC says to cut jobs, smartphone models to revive sales
Aug 6 Taiwanese smartphone maker HTC Corp said it would cut jobs and
discontinue models as part of its strategy to focus on high-end devices to
better compete with the likes of Apple Inc and Samsung Electronics.
"The cuts will be across the board," Chief Financial Officer Chialin Chang
told reporters after HTC reported a second-quarter loss and forecast another
for the third-quarter. "They will be significant."
Chang said the cost reductions would extend to the first quarter of next
year, but declined to give further details.
A pioneer in early smartphones, HTC has been dismissed by industry watchers
as confused, unoriginal and uncompetitive.
The company has been losing market share over the past few years, hit by
intense competition at the high-end of the market from the likes of Apple and
Samsung Electronics while budget Chinese rivals have also eclipsed its
low-cost offerings.
HTC shares have fallen 51 percent so far this year. The stock closed 1.69
percent lower before the results were announced.
Chang said HTC was banking on selling high-end models in emerging smartphone
markets such as India, where he said the company has a 20 percent market
share of phones priced between $250-$400.
Analysts, however, are less optimistic, saying HTC is likely to continue to
struggle for the next four quarters at least.
"We believe HTC will keep losing share in the smartphone market and will keep
losing money," analyst Calvin Huang with Taiwan's SinoPac Securities wrote in
a recent research note. ($1 = 31.6490 Taiwan dollars) (Editing by Miral Fahmy)