原文标题：Mattel Wins Disney Toy Deal, Joining Elsa of ‘Frozen’ With Barbie
美泰儿获得迪士尼玩具合约(从孩之宝)
Elsa加入芭比娃娃(美泰儿招牌
原文连结：https://tinyurl.com/yze8cpwp
发布时间：1/26 8:00pm
原文内容：Cin derella, Elsa and their friends are mov ing back in with Bar bie.
Mat tel Inc. has won the li cense to pro duce toys based on Walt Dis ney Co.’s princess lineup and from the re cent block buster “Frozen” fran chise, wrest ing the prop er ties back from its ri val Has bro Inc., ac cord ing to Mat tel ex ec u tives.
美泰儿宣布赢得迪士尼的版权，获得冰雪奇缘的独占权。
The deal re unites the char ac ters with their pre vi ous home. Mat tel lost the li cense to Has bro in 2016, a fi nan cial and sym bolic set back that pre cip i tated a pe riod of four chief ex ec u tive of fi cers at Mat tel and com pound ing chal lenges as they tried to fill the $440 mil lion hole from los ing the busi ness.
2016年丢掉版权，掉了大约440M美金的营业额(台币12亿)
Much has changed since then. Mat tel CEO Ynon Kreiz, who joined in 2018, has sta bi lized op er a tions with over $1 bil lion in cost cuts, over hauled lead er ship, re vived key brands such as Bar bie and re built re la tion ships with Hol ly wood stu dios. Since the day the Dis ney prop er ties walked away, Mat tel ex ec u tives vowed to win them back.
新的执行长2018年上台之后
砍成本重新把招牌品牌行销，
跟好莱坞这些人打好关系，
誓言拿回迪士尼
下面挑重点翻译
Mat tel will start sell ing new Dis ney toys in 2023, and the busi ness will be man aged by the same group that has over seen Bar bie’s come back. Fi nan cial terms of the deal weren’t dis closed.
2023开始卖新的迪士尼玩具，交给芭比娃娃的团队
Has bro de clined to com ment on los ing the Dis ney princess and “Frozen” line but said it re newed its Star Wars li cense re cently and will soon start mak ing In di ana Jones toys too. Both are prop er ties of Lu cas film, which is owned by Dis ney.
孩之宝不做评论，他们会重新续约星际大战还有争取印第安那琼斯，这些都是在迪士尼下面的卢卡斯的版权。
心得/评论： 两大玩具龙头的版权争夺战也是很猛，不过迪士尼最近真的是被串流拖累，游乐园经营没有起色玩具卖得也少，就看能不能再弄几部卖座的电影冲一下业绩。