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Vegan Protein Coffee Drink Debuts At Starbucks
素蛋白咖啡首次在星巴克亮相
The coffee giant is responding to growing demand for plant-based options
咖啡巨擘对于成长中的以植物为主的饮食需求市场正在回应
Emily Court
Aug 14, 2018 12:29 PM
Starbucks has expanded its growing vegan selection by introducing a protein-en
riched coffee drink in the US and Canada.
星巴克在美国与加拿大部分门市推出富含蛋白质的咖啡饮品,藉以推展日
逐渐成长的素食市场。
Protein Blended Cold Brew
这项饮品就是蛋白质冷萃混合咖啡
The Protein Blended Cold Brew is almond milk-based, and includes a plant-based
protein made from peas and brown rice.
这项蛋白质冷萃混合咖啡是以杏仁奶为主,再用豌豆及糙米所做的植物蛋白质搭配的。
The drink retails for approximately $5.95 USD, and is currently available at s
elect locations in the US and Canada.
上市售价为5.95美元,仅限美加部分门市销售
Growing demand
The coffee giant has added a number of vegan menu items - including cupcakes,
bagels, and cookies - to its menu in response to rapidly growing demand for pl
ant-based options.
因应食用植物做成的食物市场的成长,星巴克增加许多素食选项,包括杯子蛋糕、贝果、
饼干等项目。
At an investors meeting in June, CEO Kevin Johnson said: "Plant-based beverage
s, plant-based proteins are a choice that many consumers are gravitating towar
ds."
星巴克执行长Kevin Johnson在六月份的一场投资人会议中表示目前有许多消费者倾向于
选择植物为基底的饮品及蛋白质食物。
Disclaimer: The opinions expressed in this article are prepared in the author'
s capacity and do not necessarily reflect the views and opinions of Plant Base
d News itself.