来源:数位杂志WWD
https://goo.gl/e3q4jy
Starbucks to Open First Italian Store in September
A Starbucks Reserve Roastery will inaugurate in Milan on Sept. 6 in collaborat
ion with Milan-based bakery Princi.
By Alessandra Turra on July 25, 2018
MILAN’S CUP OF JOE: Mark your calendars: Starbucks is about to make its debut
in Italy, the country whose world-celebrated coffee culture in the Seventies
inspired the American chain’s founder Howard Schultz.
On Sept. 6, the Seattle-based company will host an event in Milan to celebrate
the opening of the first Italian Starbucks Reserve Roastery.
Occupying a 25,833-square-foot space inside a historic building that formerly
housed the city’s central post office, which overlooks Piazza Cordusio near t
he Bourse and the Duomo cathedral, Starbucks Reserve Roastery will feature the
new store concept inaugurated in Shanghai.
This includes a collaboration with Milan-based bakery group Princi, which in p
artnership with the American coffee maker opened its first international store
in Seattle last year. The world’s biggest Starbucks Reserve Roastery will ope
n in Chicago next year.
According to Starbucks, the opening of the Starbucks Reserve Roastery in Milan
will kick off a strategy aimed at bringing the coffee chain to the streets of
the most important Italian cities.
星巴克将在9/6正式进军意大利,首家分店开在米兰中央邮局旧址的历史建筑中。
星巴克在意大利的首家门市会是跟当地起家的面包坊集团Princi合作的复合式的烘培坊门
市(跟上海的一样,明年在芝加哥会开全球最大间的)。
在米兰的首间门市开幕后,星巴克准备要到意大利各主要城市拓展版图。
附上意大利首家门市