来源:CNBC
https://goo.gl/KHSB5N
Starbucks tests cashless store as more customers buy coffee with their phones
Starbucks is testing a cashless store to better understand how digital and cre
dit card payments affect customer behavior and experience.The company added 1.
4 million Starbucks Rewards members in the U.S. in the last quarter, raising i
ts total number to 14.2 million.The coffee giant is working on a way to reach
non-Rewards members in the digital arena, including making mobile order and pa
y available to all customers in March.
(美国星巴克为了要了解数位支付跟信用卡对消费行为及体验的影响,正在无现金门市的
测试。上一季星礼程在美国增加了140万位会员,使会员总人数来到1420万人。除此之外
,星巴克也对非星礼程会员部份推动数位支付