原标题是 Netflix 从今天起将向剩余区域开铡共享,我改成现在这个标题应该比较让人
一目了然?
消息来源
https://s22.q4cdn.com/959853165/files/doc_financials/2023/q2/FINAL-Q2-23-Share
holder-Letter.pdf
https://reurl.cc/Yenz8o
Paid net additions were 5.9M in Q2, and today we’re rolling out paid sharing
to almost all of the remaining countries.
第二季度付费净增量为 590 万,今天我们将向几乎所有剩余国家/地区推出付费共享。
Beginning today, we’ll start to address account sharing between households
in almost all of our remaining countries. In these markets, we’re not
offering an extra member option given that we’ve recently cut prices in a
good number of these countries (for example, Indonesia, Croatia, Kenya, and
India) and penetration is still relatively low in many of them so we have
plenty of runway without creating additional complexity. Households borrowing
Netflix will be able to transfer existing profiles to new and existing
accounts.
从今天开始,我们将开始解决几乎所有剩余国家/地区的家庭之间的帐户共享问题。 在这
些市场中,我们不会提供额外的会员选项,因为我们最近在许多国家(例如印度尼西亚、
克罗地亚、肯尼亚和印度)降低了价格,并且在许多国家/地区的渗透率仍然相对较低。
因此我们有足够的跑道,而不会造成额外的复杂性。 借用 Netflix 的家庭将能够将现有
的个人资料转移到新帐户和现有帐户。
另外大家关心的营收是
Q2‘23 revenue of $8.2B and operating profit of $1.8B were generally in-line
with our forecast—and we expect revenue growth to accelerate in the second
half of ‘23 as we start to see the full benefits of paid sharing plus
continued steady growth in our ad-supported plan. We’re still targeting a
full year 2023 operating margin of 18% to 20%
23 年第 2 季度的收入为 $8.2B,营业利润为 $1.8B,总体符合我们的预测,并且我们预
计收入增长将在 23 年下半年加速,因为我们开始看到付费共享的全部好处以及持续稳
定 我们的广告支持计划的增长。 我们仍将 2023 年全年营业利润率目标定为 18% 至
20%。
另外 英国 和 美国 跟随加拿大的脚步,取消基本方案了。
https://help.netflix.com/en/node/24926/US