https://reurl.cc/7Vlmjk
But the Leonard deal was a curious one, a source within the company told Boston
Sports Journal. According to our source, none of the high-powered executives wer
e consulted about the massive, $28 million endorsement deal Leonard signed, and
Cherny never presented the deal to Aspiration’s Board of Directors.
不过根据公司内部消息人士向《Boston Sports Journal》透露，Leonard 这份合约相当耐
人寻味，消息人士指出，这笔高达2800 万美元的代言合约，并未征询任何高层主管的意见
，执行长Cherny 也从未将此案提交给Aspiration的董事会审议
BSJ has learned the deal was presented to the executive team as-is, with no oppo
rtunity for further analysis.
《BSJ》获悉，这份合约在提交给管理团队时，已是“既定事实”，没有留给他们进一步分
析或审查的空间
Typically, the Chief Financial Officer (Avenesian) would have run an analysis of
the return on investment. The Chief Legal Officer (Shuckerow) would have negoti
ated the contract. And the Chief Marketing Officer (Weishaupt) would have develo
ped the branding synergies. According to insiders at Aspiration, the team was ne
ver given the opportunity to perform any of these tasks.
通常情况下，财务长会进行投资报酬率分析；法务长会负责合约谈判；行销长则会规划品牌
协同策略，据 Aspiration内部人士透露，这个团队从未被给予执行上述任何工作的机会
Had they followed typical procedures, BSJ has been told they would have objected
to the deal. Cherny, who served as CEO, signed the deal against the wishes of h
is management team, who saw it as a poor use of cash resources.
据《BSJ》消息来源表示，如果按照正常流程走，管理团队本会对这份合约提出反对，当时
担任执行长的Cherny，却在管理团队明确认为这是资金错置的情况下，仍执意签下了这份合
约
The deal was characterized as a "no-show job" on the Pablo Torre Finds Out podca
st. Leonard did not appear in promotional material as other endorsers did, but s
ources tell BSJ that the marketing team and broader management team, excluding C
herny, saw no brand synergy with Leonard and chose not to use his services. They
instead preferred to partner with climate-focused influencers.
与其他代言人不同，Leonard并未出现在宣传素材中，《BSJ》消息人士指出，Aspiration的
行销团队与管理层认为Leonard与其品牌没有协同效应，因此才选择不用他，而是倾向与专
注气候议题的影响者合作
—
所以是CEO执意要给这合约，事先没跟其他主管讨论过
然后签下后，Aspiration行销团队觉得可爱跟他们品牌不太搭
所以就没找他拍宣传素材了