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Suns offering fans free television antennas for local viewing
The Phoenix Suns are giving fans free television antennas to help them watch the team's games, which largely will be shown locally on over-the-air stations starting this season.
太阳队提供免费的电视天线给当地民众，让他们下个赛季能收看太阳队的比赛。
Last spring, new team owner Mat Ishbia decided to walk away from talks to extend the team's TV rights deal with Bally Sports and make the games available on local broadcast stations across Arizona owned by Gray Television. The team also is partnering with Kiswe to offer a streaming option for games.
春天的时候，太阳新老板Mat Ishbai决定不和原本的有线电视台Bally Sports续约，转向和当地的无线电视台合作。
The choice left tens of millions of dollars in guaranteed revenue on the table but, the team said, would more than triple the reach of its games to more than 2.8 million households. Ishbia said that over the long term it was a better business move to appeal to more fans.
这个决策帐面上会损失数千万美元，但太阳队认为能触及更多潜在球迷，有机会达到之前280万订阅户数的三倍以上，长期来看更有效益。
To help fans make the switch, the Suns offered to send fans antennas to connect to their televisions if they filled out a request form on the team website. The offer was so popular, the Suns quickly ran out of an initial batch of antennas and had to order more, team CEO Josh Bartelstein told ESPN.
只要球迷上球队官网登记，太阳队就会为他们的电视提供天线，目前第一批非常快速的发完了，球队之后还会提供更多。
There are 70 Suns games plus five preseason games scheduled to be shown on the local broadcasts. In June, the Utah Jazz followed the Suns by leaving their regional sports network and decided to put games on local television with a similar streaming option.
当地的球迷可以免费收看5场季前热身赛+70场季赛，另外6月份的时候爵士队也仿效太阳队的做法和当地的电视台合作提供类似的服务。
虽然这个决策和Bally Sports宣布破产也有关系，但依旧是个蛮大胆的做法。