NBA player Jonathan Isaac launches anti-woke, pro-Christian alternative to
Nike: 'Our values are valid'
NBA球员Jonathan Isaac推出反"觉醒运动"、基督教运动品牌以代替Nike
“我们的价值观是有价值的”
Orlando Magic forward tells 'Fox & Friends' Americans need alternatives to
woke companies
https://tinyurl.com/4fzcuf3f
https://imgur.com/MH5B2wB
NBA star Jonathan Isaac made headlines in 2020 for standing during the nation
anthem while his teammates kneeled. He’s now launching an athletic apparel
brand dedicated to his Christian faith and American values.
Isaac said he developed his brand, UNITUS, as an alternative to "woke" retail
brands like Nike. He said his decision to stand during the anthem and develop
his clothing brand were inspired by his faith.
Isaac told "Fox & Friends" on Tuesday that he didn’t believe that kneeling
during the national anthem or wearing a Black Lives Matter T-shirt would
provide any real solutions.
奥兰多魔术队的Jonathan Isaac在2020年因为在国歌演奏时站立而引起了轰动，而他现在
正在推出一个致力于他的基督教信仰和美国价值观的运动服饰品牌。
Isaac表示他创立品牌UNITUS，是为了代替像Nike这样的"觉醒运动"品牌。他表示他在国
歌演奏期间站立的决定，以及开发自己的服饰品牌，都是受到他的信仰启发。
Isaac在周二接受《FOX》采访时表示，他不相信跪在国歌演奏期间或穿着" Black Lives
Matter " 衣服能够提供任何真正的解决方案。
"I didn't want to align myself with the Black Lives Matter movement and
organization. And I felt that a true answer to all the problems that we see,
not just racism, was the gospel of Jesus Christ. So, I decided to stand up
and share it," he said.
He went on to explain his belief that purchasing items from "woke" companies
is an act of support for the leftist politics and progressive messages those
companies endorse.
"When we do give our money to companies that don't support our values, we're
cosigning their message," he said. "So, what I wanted to do was give
Americans, freedom-loving Americans, faith-loving Americans the option to buy
with their values."
“我不想与 Black Lives Matter 运动和组织结盟。我觉得真正解决所有问题和种族主义
的答案，是耶稣基督的福音。所以，我决定站出来并分享它，”他说。
他继续解释，从"觉醒运动"公司购买商品，就是支持这些公司所支持左派和他们认可的价
值观立场。
“当我们购买来自不支持我们价值观的公司商品时，就像在为这些公司的立场和讯息背书
一样。”他说。“所以，我想做的是给予美国人、热爱自由的美国人、热爱信仰的美国人
有机会按照自己的价值观进行消费行为。”
Isaac, who also made headlines in 2021 for pushing back on the NBA's vaccine
policy, said his company stands for faith, family and freedom with a logo
design based on the Ark of the Covenant.
The initial clothing line features leisurewear like hoodies, sweatpants and
T-shirts, and Isaac plans to offer a sneaker that he’ll be wearing
throughout the next NBA season. Eventually, Isaac hopes to offer clothing for
multiple sports and cater to children and adults.
"People respect me for my courage of standing for what I believe in and doing
things myself. Yes, I've gotten my fair share of negativity. But I like to
focus on the positive," he said.
"It's not about hating anybody. It's not about going against anybody. It's
simply saying that our values are valid, and they deserve to be celebrated.
And if they won't, then we'll celebrate them ourselves."
https://imgur.com/6Ef68eY
Isaac在2021年因反对NBA的疫苗政策也成为新闻焦点，他表示他的品牌代表着信仰、家庭
和自由，其标志设计是基于圣约柜的形象。
(注: https://imgur.com/08nvrk5)
这个新推出的服饰系列包括休闲服饰，如连身帽T、运动裤和T-shirts，Isaac 还计划推
出一款他将在接下来的NBA赛季中穿着的运动鞋。最终，他希望推出适合多种运动的服饰
，并为儿童和成人提供服饰选择。
他说：“人们尊重我勇敢地坚持自己的信仰，并做自己。是的，我也受到过一些负面评论
。但我喜欢专注于正面的事情上。”
他补充道：“这不是关于憎恨任何人，也不是对抗任何人。这只是在表达我们的价值观是
有价值的，并且值得被庆祝。如果别人不愿意庆祝，那么我们就自己来庆祝。”