https://pse.is/4fd2wm
Doncic petitions for trademark control
Dallas Mavericks star Luka Doncic on Tuesday filed a petition with the United
States Patent and Trademark Office seeking to cancel the registration of the
trademark “LUKA DONCIC 7” that is currently owned by his mother, according to
the legal firm Brown Rudnick representing Doncic.
Doncic的律师代表表示，Doncic周二时向美国专利商标局申请取消由Doncic妈妈注册的
LUKA DONCIC 7的商标使用权。
While playing abroad in the EuroBasket championships and leading Slovenia to
a win over hosts Germany, Doncic faced a Tuesday deadline with the USPTO’s
Trademark Trial and Appeal Board to file the petition. It is the latest step in
the All-Star's months-long quest to regain full control of trademarks that
bear his name — several of which are in the hands of his mother
Mirjam Poterbin.
Doncic还在德国代表斯洛文尼亚出战欧锦赛，周二是提交请愿书的截止日期，这是长达数
个月争取自己商标完整使用权最新的发展，目前还有部分掌握在Doncic妈妈手上。
"I have a lot to look forward to as I continue to grow as a player and a
person and it’s important to me to control my own brand and focus on giving
back to my communities," Doncic said in a statement to The Stein Line.
“无论是做为一位球员或是一个人，我都希望我能继续成长，能够掌握自己的品牌对我来
说非常重要，也能让我更能专注于回馈我的社群”
In November of his rookie season with the Mavericks in 2018-19, at age 19,
Doncic gave Poterbin consent for the registration of his full name as a
trademark. After numerous attempts to negotiate a transfer of control for that
registration, according to his lawyers,Doncic provided written notice in July
2021 that he wished to revoke that consent.Doncic operating company
Luka99 Inc., with whom all his brand partnerships hold agreements, functioned
as the formal petitioner in Tuesday's filing.
18-19年菜鸟球季时，Doncic同意让妈妈注册他的名字作为商标，根据律师表示，Doncic
多次协商控制权转让未果后，Doncic在21年7月发出书面通知，希望撤销这项许可，Doncic
透过自己的公司提交申请，他所有的品牌合作伙伴都和公司签订协议。
Shortly before the start of the 2021-22 season,Doncic unveiled a new logo to
appear on all of his Jordan Brand shoes and clothing and which incorporates his
initials (LD), his uniform number (77) and an S representing his home country.
The logo also features in the center circle of both courts that Doncic in
conjunction with the philanthropic arm of the NBA 2K video game franchise,
refurbished in his hometown of Ljubljana, Slovenia, last September.
21-22开季前，Doncic展示了他球鞋衣服的新logo，设计概念包含名字缩写LD、背号77、
代表国家的S，这个logo也被用在2K和去年他在斯洛文尼亚翻新的球场。
https://i.imgur.com/lkyCpst.png
But his initial attempts to register “LUKA DONCIC” as a trademark under his
control were preliminarily refused by the USPTO because of the existing “
LUKA DONCIC 7” trademark, which Poterbin has refused to relinquish and makes
use of Doncic's previous logo.
但当他想注册LUKA DONCIC这个商标时却因为已经有了LUKA DONCIC 7而被拒绝，而且
Doncic的妈妈拒绝让步并继续使用之前的logo。
Doncic no longer has any affiliation with the companies that own and market the
LD77 brand and operate the website lukadoncic.com. Those companies, according
to Slovenian public records, are currently co-managed by Doncic's mother and
director Boris Pozeg.
Doncic本人和LD77这个品牌已没有任何关系，根据纪录，这间公司是由Doncic的妈妈和另
外一个叫Boris Pozeg的人在经营。
The Dallas-based charitable Luka Doncic Foundation, also established in 2021,
likewise has no affiliation with the Slovenia-based foundation that recently
began using the same name.
而Doncic于2021年在达拉斯成立的基金会和斯洛文尼亚最近使用同样名字的基金会也没有
任何关系。
Sources briefed on the situation said Doncic and his legal representatives have
tried for some time to prevent the pursuit of his trademarks from going public
leading up to Tuesday's filing.Doncic said he regards challenging the trademark
as a last resort in a bid to gain full control over his name, brand,
charitable foundation and business affairs, since conflicting trademarks
prevent Doncic from holding clear rights to use his own name.
消息来源表示Doncic和他的律师代表提交申请前一直避免让这件事浮上台面，为了让他自
己能够明确的掌握自己名字的使用权，不得已采取最终手段。
The filing asserts that Doncic is not affiliated with “LUKA DONCIC 7” and
does not approve of its goods and services or suggestions that it is associated
with him.
该份文件表示Doncic本人与LUKA DONCIC 7所提供的产品与服务没有任何关系。
Tuesday's deadline, however, fell at an undeniably inopportune time, with
Slovenia in the midst of a challenging EuroBasket title defense and Doncic
already hampered somewhat by a right wrist injury. Then 18, Doncic combined
with former NBA All-Star Goran Dragic to lead the Slovenians — with an
estimated population of just over 2 million — on a Cinderella ride to the
European title in 2017.
很不巧的是提交申请的截止时间正好卡在Doncic正在打欧锦赛时，(后面一大段都在讲国
家队目前战况就不翻了)
"I’ve known Luka and his family for a very long time," said former NBA
center Rasho Nesterovic, now the highest-ranking official in the Slovenian
Basketball Federation as secretary general. "As Luka continues to grow into a
smart young businessman, he is simply making sure he has full control of his
brand. But his focus here is 100 percent on this EuroBasket. He is a true
competitor and his top priority is leading his national team.”
前NBA球员，现任斯洛文尼亚篮协秘书长Nesterovic表示：“我认识Luka和他的家人很久
了，随着Luka成长为一个聪明的商人，他希望能够完全掌握自己的品牌，但目前他的重心
都放在这次的欧锦赛上，他会投注100%的力量带领国家队。”